Senior Customer Marketing Manager

Bitwarden

. Define quarterly goals and objectives for the customer marketing function with leadership and cross-functional stakeholders .

Posted 11/10/2026full-timeRemote • United StatesSenior💰 $150,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in customer marketing strategy, lifecycle marketing, and customer advocacy, with a strong focus on building programs that drive measurable gains in adoption and retention. Proficient in managing cross-functional collaboration and executing customer-centric campaigns using HubSpot.

Highest-signal resume keywords

Customer Marketing StrategyLifecycle MarketingHubSpot Campaign ManagementCustomer Advocacy ProgramsAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B MarketingCustomer AdvocacyLifecycle CampaignsCampaign Performance AnalysisContent DevelopmentOnboarding Materials CreationEvent Strategy ExecutionCustomer Relationship ManagementData ReportingProgram Development

Soft Skills

Collaborative MindsetProblem-Solving SkillsCustomer-Centric StorytellingAdaptabilityOpenness and Authenticity

Tools & Technologies

HubSpotWebinar PlatformsContent Management SystemsData Analytics ToolsEmail Marketing Tools

Industry Keywords

B2B SaaSCybersecurityCustomer SuccessCustomer SegmentationNorth AmericaEMEAAPACSMBEnterpriseOpen Source

Tech Stack

Tools & technologies

Cyber SecurityOpen Source

About the role

Key responsibilities & impact

Define quarterly goals and objectives for the customer marketing function with leadership and cross-functional stakeholders
Own the customer marketing strategy, execution plan, and KPIs
Lead lifecycle marketing from onboarding through renewal and expansion, including trigger-based HubSpot campaigns
Own the customer advocacy program and develop case studies, testimonials, videos, and customer quotes
Develop customer relationships and grow a network of advocates and speakers
Manage product announcements, newsletters, and educational customer content
Create onboarding and adoption materials, including admin guides, rollout kits, and videos
Own customer events strategy and execution, including webinars, meetups, and industry-event programming
Own and grow the Customer Advisory Board
Align campaign strategy, messaging, targeting, and execution with cross-functional stakeholders
Define and support regional customer marketing needs with localized advocacy, campaigns, and events

Requirements

What you’ll need

7+ years in B2B marketing, including at least 5 years focused on customer marketing, lifecycle marketing, or customer advocacy at B2B SaaS companies
Cybersecurity experience preferred
Track record of building customer marketing programs from the ground up and driving measurable gains in adoption, retention, or expansion
Experience running customer advocacy and reference programs, with a portfolio of customer stories produced
Experience leading programs across North America, EMEA, and APAC and across SMB to enterprise customer segments
Experience running Customer and Product Advisory Boards
Hands-on experience building trigger-based lifecycle campaigns in HubSpot and partnering with Operations on campaign orchestration, data, and reporting
Strong analytical skills to translate campaign performance, customer behavior, and lifecycle data into insights and recommendations
Strong writing and customer-centric storytelling skills
Record of leading projects across Marketing, Customer Success, Sales, and Product without direct authority
Openness and authenticity combined with a collaborative and adaptable mindset
Excellent problem-solving skills
Excitement and enthusiasm for open source and better internet security
Must be located in the U.S.
Visa sponsorship is not offered

Benefits

Comp & perks

Sense of purpose through contributing to a more secure internet experience
Remote work with motivated and supportive team members across the world
Personal and professional development through new challenges and the #growth-club
Immersion in security and open source software technology markets