Product Marketing Lead

Bizzabo

. Own positioning and messaging for Bizzabo’s Event Experience Operating System .

Posted 11/6/2026full-timeRemote • Illinois • United StatesSenior💰 $100,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing for B2B SaaS, with a focus on positioning complex platforms and driving customer adoption through effective communication strategies. Proficient in managing analyst relations and sales enablement to support enterprise buyers.

Highest-signal resume keywords

Product Marketing ExperienceSales EnablementAnalyst RelationsB2B SaaSCustomer Adoption

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningCompetitive IntelligenceWin/Loss AnalysisPricing StrategyNarrative DevelopmentRFP Content CreationEvent Technology MarketingAI-First Product MarketingThree-Sided Value StoryEnterprise Buyer Engagement

Soft Skills

Excellent Writing SkillsIndependent Work

Tools & Technologies

SalesforceHubSpotGongClaudeClaude SkillsClaude Cowork

Industry Keywords

B2B SaaSEvent TechnologyMartechEnterprise BuyersGTM Workflows

About the role

Key responsibilities & impact

Own positioning and messaging for Bizzabo’s Event Experience Operating System
Translate agentic capabilities into clear, provable value for enterprise event leaders
Run product launches end to end, including narrative, pricing and packaging input, launch plans, field readiness, and customer communication
Own competitive intelligence, battlecards, landmine questions, objection handling, and win/loss analysis
Build sales pitches, demo storylines, one-pagers, and RFP content
Train Sales and Solutions teams and ensure new capabilities are sold
Lead Forrester and Gartner relationships, evaluation submissions, briefings, and peer review presence
Build customer case studies, reference programs, and supporting metrics
Drive customer adoption through release communications, programs, executive business review content, and other materials
Maintain the messaging, product, and competitive knowledge powering Claude Skills and internal GTM workflows
Report directly to the Co-founder and CMO
Collaborate with Product, Sales, Account Management, Marketing, Brand, Demand Generation, and Enablement

Requirements

What you’ll need

5+ years of product marketing experience in B2B SaaS selling to mid-market and enterprise buyers
Experience as the lead or sole product marketer
Experience using AI agents, ideally Claude, to automate real GTM workflows
Track record positioning complex platforms for business and technical buyers
Track record winning against an entrenched incumbent
Strong sales enablement experience
Hands-on experience with analyst relations, ideally including a Forrester Wave or Gartner Magic Quadrant evaluation
Excellent writing skills
Ability to work independently without a large team
Hands-on experience with Claude Cowork, Claude Skills, or similar agentic tools (nice to have)
Experience in event technology, martech, or another platform sold to marketing teams (nice to have)
Experience marketing agentic or AI-first products to enterprise buyers (nice to have)
Experience with a three-sided value story involving organizers, attendees, and sponsors (nice to have)
Fluency with Salesforce, HubSpot, and Gong (nice to have)

Benefits

Comp & perks

Generous time-off benefits
Quarterly mental health days
Quarterly team-building events (Bizzabreaks)
Comprehensive insurance options with employer premium coverage
401(k) plan with employer matching
Equity program
Paid parental leave
Sabbatical leave on milestone anniversaries (BizzaBirthdays)