Bizzabo

Product Marketing

• Own positioning and messaging for Bizzabo’s Event Experience OS
• Translate agentic capabilities into clear, provable value for enterprise event leaders
• Run product launches end to end, including narrative, pricing and packaging input, launch plans, field readiness, and customer communications
• Own competitive intelligence, battlecards, landmine questions, objection handling, and win/loss analysis
• Build sales pitches, demo storylines, one-pagers, and RFP content
• Train Sales and Solutions teams and ensure new capabilities are sold
• Lead analyst relations, including Forrester and Gartner relationships, evaluation submissions, briefings, and peer review sites
• Build customer case studies, reference programs, and supporting metrics
• Drive customer adoption through release communications, programs, executive business review content, and other initiatives
• Maintain the messaging, product, and competitive knowledge used by Claude Skills
• Report directly to the Co-founder and CMO
• Collaborate with Product, Sales, Account Management, Marketing, Brand, Demand Generation, and Enablement

Explore Product Marketing Lead at Bizzabo. Review requirements and application details.

Product Marketing Lead

• Own positioning and messaging for Bizzabo's Event Experience OS
• Translate agentic capabilities into clear value for enterprise event leaders
• Run product launches end to end, including launch narratives, pricing and packaging input, launch plans, field readiness, and customer communications
• Own competitive intelligence, battlecards, objection handling, and win/loss analysis
• Build sales enablement materials including pitch narratives, demo storylines, one-pagers, and RFP content
• Train Sales and Solutions teams on new capabilities
• Lead analyst relations with Forrester, Gartner, G2, TrustRadius, Capterra, and Gartner Peer Insights
• Develop customer case studies, reference programs, and supporting metrics
• Drive customer adoption through release communications, programs, and executive business review content
• Maintain the messaging, product, and competitive knowledge source of truth powering Claude Skills
• Report directly to the Co-founder and CMO
• Collaborate with Product, Sales, Account Management, Brand, Demand Generation, and Enablement

• Own positioning and messaging for Bizzabo's Event Experience OS
• Translate agentic capabilities into clear value for enterprise event leaders
• Run product launches end to end, including go-to-market narrative, pricing and packaging input, launch plans, field readiness, and customer communications
• Own competitive intelligence, battlecards, landmine questions, objection handling, and win/loss analysis
• Build sales pitches, demo storylines, one-pagers, and RFP content
• Partner with Sales and Solutions leadership to train the field
• Lead Forrester and Gartner analyst relations, evaluation submissions, briefings, and peer review presence
• Build customer case studies, reference programs, and proof metrics with Account Management
• Drive customer adoption through release communications, programs, and executive business review content
• Maintain the messaging, product, and competitive knowledge powering the company's Claude Skills
• Report directly to the Co-founder and CMO
• Collaborate across Product, Sales, Account Management, Marketing, Brand, Demand Generation, and Enablement

• Own positioning and messaging for Bizzabo's Event Experience Operating System
• Translate agentic capabilities into clear value for enterprise event leaders
• Run product launches end to end, including go-to-market narrative, pricing and packaging input, launch plans, field readiness, and customer communication
• Own competitive intelligence, battlecards, objection handling, and win/loss analysis
• Build sales pitches, demo storylines, one-pagers, and RFP content
• Train Sales and Solutions teams and support field readiness
• Lead analyst relations, including Forrester and Gartner relationships, evaluation submissions, briefings, and peer review sites
• Build case studies, reference programs, and supporting customer metrics
• Drive customer adoption through release communications, programs, and executive business review content
• Maintain the messaging, product, and competitive knowledge source used by Claude Skills
• Automate go-to-market workflows using AI

• Own positioning and messaging for Bizzabo's Event Experience Operating System
• Translate agentic capabilities into clear value for enterprise event leaders
• Run product launches end to end, including narrative, pricing and packaging input, launch plans, field readiness, and customer communication
• Own competitive intelligence, battlecards, objection handling, and win/loss analysis
• Build sales pitches, demo storylines, one-pagers, and RFP content
• Partner with Sales and Solutions leadership to train the team
• Lead analyst relations, including Forrester and Gartner relationships, evaluation submissions, briefings, and peer review sites
• Develop customer case studies, reference programs, and supporting metrics
• Drive customer adoption through release communications, programs, and executive business review content
• Maintain the messaging, product, and competitive knowledge powering Claude Skills
• Report directly to Bizzabo's Co-founder and CMO
• Listen to sales calls, interview customers and lost prospects, refresh competitive materials, manage analyst evaluations, and deliver launches

• Own positioning and messaging for Bizzabo's Event Experience OS
• Translate agentic capabilities into clear value for enterprise event leaders
• Run product launches end to end, including narrative, pricing and packaging input, launch plans, field readiness, and customer communication
• Own competitive intelligence, battlecards, objection handling, and win/loss analysis
• Build sales pitches, demo storylines, one-pagers, and RFP content
• Partner with Sales and Solutions leadership to train the field
• Lead analyst relations, including Forrester and Gartner relationships, evaluation submissions, briefings, and peer review sites
• Build customer case studies, reference programs, and supporting metrics
• Drive customer adoption through release communications, programs, and executive business review content
• Maintain the messaging, product, and competitive knowledge source of truth powering Claude Skills
• Report directly to Bizzabo's Co-founder and CMO

• Own positioning and messaging for Bizzabo's Event Experience OS
• Translate agentic capabilities into clear, provable value for enterprise event leaders
• Run product launches end to end, including narrative, pricing and packaging input, launch plans, field readiness, and customer communication
• Own competitive intelligence, battlecards, landmine questions, objection handling, and win/loss analysis
• Build sales pitches, demo storylines, one-pagers, and RFP content
• Train Sales and Solutions teams and support field readiness
• Lead Forrester and Gartner analyst relations, evaluation submissions, briefings, and peer review presence
• Build case studies, reference programs, and customer proof metrics with Account Management
• Drive customer adoption through release communications, programs, and executive business review content
• Maintain the messaging, product, and competitive knowledge source powering Claude Skills
• Listen to sales calls, interview customers and lost prospects, refresh competitive materials, manage analyst evaluations, and ship launches