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Marketing Coordinator, Database
Black Sun Global. Maintain the accuracy, consistency and integrity of the Salesforce database .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in maintaining Salesforce database integrity, managing marketing campaigns, and creating engaging content across various digital platforms. Proficient in coordinating cross-functional teams and utilizing digital tools for effective marketing strategies.
Highest-signal resume keywords
Salesforce Database ManagementMarketing Campaign CoordinationSocial Media Content CreationData Cleansing and SegmentationGraphic Design Using Canva
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SalesforceDatabase ManagementContent SchedulingVideo EditingSEO PrinciplesMarket ResearchData ReportingDigital MarketingGraphic DesignWebsite Content Management
Soft Skills
Attention to DetailOrganizational SkillsWritten CommunicationVerbal CommunicationCollaboration
Tools & Technologies
CanvaAdobe ExpressCRM SystemsSocial Media PlatformsContent Management Systems
Industry Keywords
B2B MarketingEvent PlanningMarket IntelligenceCampaign ManagementDigital Assets
About the role
Key responsibilities & impact- Maintain the accuracy, consistency and integrity of the Salesforce database
- Add and update contact records and regularly cleanse data
- Support database segmentation and list management for campaigns and events
- Generate reports and provide data for marketing activity and sales pipeline management
- Coordinate day-to-day marketing campaigns and initiatives
- Maintain the marketing calendar and coordinate campaign assets, copy, links and materials
- Create and schedule social media content for LinkedIn and other channels
- Coordinate content with internal LinkedIn Ambassadors and compile performance reporting
- Create simple graphics and visual assets using Canva or Adobe Express
- Undertake simple video editing for short clips and webinar or interview content
- Maintain and update website content, images, links and digital assets
- Support event planning, attendee lists, invitations, communications and collateral
- Provide on-site support at events where required
- Research target markets, companies, sectors and prospects
- Identify potential speakers, events and thought-leadership opportunities
- Monitor industry awards, conferences and relevant opportunities
- Maintain market and prospect intelligence records
- Work with colleagues across the Positive Change Group and its businesses and teams
Requirements
What you’ll need- Experience in a marketing, database, coordination or administrative role, ideally within a B2B environment
- Experience using Salesforce or another CRM system
- Exceptional attention to detail and a highly accurate approach to work
- Strong organisational skills, with the ability to manage multiple tasks and deadlines
- Excellent written and verbal communication skills
- Comfortable working collaboratively across different teams and businesses
- Confident using digital tools and willing to learn new systems and software
- Experience with social media platforms and content scheduling tools
- A proactive and flexible approach, with a willingness to get involved in a broad range of marketing activities
- Experience with Salesforce reporting, segmentation or data cleansing is optional
- Experience with a website content management system is optional
- Familiarity with Canva or similar design tools is optional
- Basic video editing skills are optional
- Understanding of SEO and digital marketing principles is optional
- Experience using market research or data enrichment tools is optional
Benefits
Comp & perks- Hybrid working arrangement
- Equal opportunities and inclusive recruitment process
- Recruitment adjustments available to support candidate comfort and performance