Principal Field Marketing Manager

Blackbaud

. Own the vertical calendar for conferences, trade shows, roadshows, executive experiences, and community moments.

Posted 10/30/2026full-timeRemote • United StatesLead💰 $87,700 - $114,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in event management, connecting event investment to pipeline and revenue outcomes, while effectively collaborating with Sales, Demand Generation, and Content teams. Proficient in managing budgets, vendors, and logistics to ensure successful execution of conferences and trade shows.

Highest-signal resume keywords

Event ManagementBudget ManagementStakeholder ManagementSales CollaborationPerformance Reporting

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Event PlanningPipeline CreationBudgetingVendor ManagementOnsite DeliveryIssue ManagementPerformance ReportingTemplate CreationAI-Enabled ToolsAutomation

Soft Skills

Project ManagementCollaborationCommunicationProblem SolvingAdaptability

Industry Keywords

Demand GenerationContent StrategyTrade ShowsConferencesExecutive ExperiencesCommunity EngagementEvent PerformanceCustomer AdvocacyIndustry NarrativeTarget Accounts

About the role

Key responsibilities & impact

Own the vertical calendar for conferences, trade shows, roadshows, executive experiences, and community moments.
Prioritize events and experiences based on vertical strategy, audience opportunity, target accounts, pipeline needs, and expected return.
Use approved industry narrative and product messaging to shape event themes, sessions, speakers, and attendee experiences.
Partner with the Industry Strategy Manager to build sector credibility, select relevant relationships, and identify customer or advocate voices.
Lead planning and execution across budgets, vendors, logistics, creative, registration, speaker readiness, onsite delivery, and issue management.
Connect each event to Demand Generation, Content, Sales, and Customer teams through shared briefs, target lists, pre-event engagement, and clear follow-up plans.
Equip Sales with event-specific narratives, discovery guidance, account context, and engagement expectations.
Create repeatable playbooks, templates, and operating rhythms that improve quality and reduce reinvention.
Own event performance reporting across target-account engagement, meetings, pipeline creation and progression, bookings influence, and program return.
Run post-event reviews with Sales and partners, capture learning, and change future investment or execution based on results.
Use AI-enabled tools and automation to improve planning, targeting, attendee experience, follow-up, and reporting.

Requirements

What you’ll need

Demonstrated success connecting event investment to pipeline and revenue outcomes.
Strong project, budget, vendor, stakeholder, and onsite management skills.
Experience partnering closely with Sales, Demand Generation, Content, and industry experts.
Ability to activate approved product and industry narratives without creating new product positioning or claims.

Benefits

Comp & perks

Medical, dental, and vision insurance
Remote-flexible workforce
Wellness Programs
401(k) program with employer match
Flexible paid time off
Generous Parental Leave
Donations for Doers
Pet insurance, legal and identity protection
Tuition reimbursement program