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Blackbaud

Senior Growth Marketing Manager

Blackbaud

. Develop and execute strategic growth programs to generate qualified pipeline .

Posted 10/6/2026full-timeRemote • United StatesSenior💰 $77,700 - $104,500 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Expertise in developing and executing strategic growth programs, leveraging data analytics to optimize marketing campaigns and drive revenue in the Higher Education sector. Proficient in collaborating across teams to enhance customer acquisition and improve user journeys.

Highest-signal resume keywords
Growth MarketingAdobe AnalyticsQlikA/B TestingPipeline Generation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Campaign ExecutionData AnalysisKPI EstablishmentMarket Trend AnalysisEmail MarketingWebinar DevelopmentPaid Media StrategySocial Media MarketingAI-Driven MarketingConversion Rate Optimization
Soft Skills
CollaborationInfluencing Without AuthorityAnalytical ThinkingCommunicationCross-Functional Teamwork
Tools & Technologies
Adobe AnalyticsQlikExcel
Industry Keywords
Higher EducationCustomer AcquisitionUser JourneySales PipelineROI

About the role

Key responsibilities & impact
  • Develop and execute strategic growth programs to generate qualified pipeline
  • Translate broad concepts into structured, measurable programs using email, webinars, paid media, social media, and AI-driven channels
  • Innovate and identify new growth levers
  • Continuously test, measure, and optimize campaigns
  • Use Adobe Analytics and Qlik to build hypotheses, validate tests, and scale successful initiatives
  • Establish KPIs and reporting templates to track program performance
  • Provide stakeholders with regular updates on lead quality, conversion rates, and pipeline generated or qualified
  • Analyze market trends and customer insights to improve customer acquisition and user journeys
  • Develop strategies to generate qualified pipeline and revenue for the Higher Education vertical

Requirements

What you’ll need
  • 7+ years of experience in growth marketing or a similar role
  • Proven track record of creating and executing successful campaigns that deliver pipeline growth
  • Demonstrated ability to drive sales pipeline and revenue through effective marketing strategies
  • Proven experience operating in a cross-functional, pod-like team structure
  • Ability to collaborate with marketing, executive, sales, and product stakeholders
  • Deep analytical skills with hands-on proficiency in Adobe Analytics, Qlik, and Excel
  • Demonstrated success designing and executing A/B and multivariate tests
  • Strong understanding of ROI
  • Ability to work in a collaborative, matrixed environment and influence others without formal authority

Benefits

Comp & perks
  • Medical, dental, and vision insurance
  • Remote-flexible workforce
  • Wellness Programs
  • 401(k) program with employer match
  • Flexible paid time off
  • Generous Parental Leave
  • Donations for Doers
  • Pet insurance, legal and identity protection
  • Tuition reimbursement program