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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing global brand strategies, corporate communications, and reputation management, with a strong focus on AI integration and measurable business impact. Proven ability to lead high-performing teams and collaborate across functions to drive brand awareness and stakeholder engagement.
Highest-signal resume keywords
Global Brand Strategy DevelopmentCorporate Communications LeadershipCrisis Communications ManagementAI-Enabled Tools UtilizationExecutive Presence and Advisory
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand StrategyCorporate CommunicationsPublic RelationsIntegrated Marketing CommunicationsCrisis ManagementMessage DevelopmentStorytellingMeasurement DisciplineBusiness AcumenAI Integration
Soft Skills
Collaborative LeadershipDecisive LeadershipSound JudgmentCross-Functional AlignmentCalm Under Pressure
Tools & Technologies
AI-Enabled ToolsMedia Relations PlatformsCommunication WorkflowsMeasurement Tools
Industry Keywords
B2B SaaSEnterprise SoftwarePublic Company ExperienceThought LeadershipStakeholder Communications
About the role
Key responsibilities & impact- Own and evolve Blackbaud’s global AI-first brand strategy, architecture, positioning, voice, and visual expression
- Drive measurable improvements in awareness, consideration, preference, trust, and category leadership
- Build an integrated corporate communications strategy across external, internal, executive, financial, media, analyst, thought leadership, employee, and crisis communications
- Translate company strategy, customer impact, innovation, and responsible AI leadership into differentiated narratives
- Advise executive and business leaders on reputation, messaging, executive visibility, stakeholder communications, and high-stakes moments
- Lead proactive media relations and issues management
- Direct executive communications and thought leadership, including speeches, presentations, talking points, bylined content, social presence, and strategic visibility opportunities
- Shape internal communications around company priorities, strategy, growth, and change
- Guide brand experience across campaigns, digital channels, conferences, events, sponsorships, and executive forums
- Partner with Product, Marketing, Sales, Customer Success, People and Culture, Investor Relations, Legal, and other teams
- Reimagine AI use for market intelligence, audience insights, decision-making, and investment impact
- Establish measurement across brand health, share of voice, message pull-through, reputation, engagement, channel performance, and program impact
- Anticipate reputational opportunities and risks through intelligence, listening, scenario planning, and crisis preparedness
- Build, mentor, and scale a high-performing global brand and communications team
- Steward the brand and communications budget and agency ecosystem
- Success measured by growth in awareness, consideration, and preference; stronger reputation and category leadership; increased business impact of brand investments; and improved productivity through responsible AI adoption
Requirements
What you’ll need- 12+ years of progressive leadership in brand, corporate communications, public relations, or integrated marketing communications, including significant VP-level or equivalent experience
- B2B SaaS, enterprise software, or complex technology experience; public company experience strongly preferred
- Demonstrated success building and evolving a global brand, corporate narrative, and reputation strategy at scale
- Deep expertise in corporate, executive, employee, media, thought leadership, and crisis communications
- Executive presence and sound judgment advising senior leaders and representing a company with media, customers, partners, analysts, investors, and external stakeholders
- Exceptional writing, storytelling, and message-development skills
- Experience making complex technology and business strategy clear, compelling, and relevant
- Experience using AI-enabled tools and workflows across communications and brand operations
- Commitment to responsible AI use, editorial integrity, and brand trust
- Proven ability to lead through transformation, build modern operating models, and develop high-performing global teams
- Strong business acumen, financial stewardship, measurement discipline, and ability to connect investment to business outcomes
- Collaborative leadership style and track record aligning cross-functional partners around shared narratives and priorities
- Calm, decisive leadership in high-pressure situations
- Experience leading crisis preparedness, response, and recovery
Benefits
Comp & perks- Equal opportunity employer committed to maintaining an inclusive work environment