Blizzard Entertainment

Chief Marketing Officer

• Partner with International Marketing, Strategy, Finance, Analytics, Business Development, Product Marketing, and regional teams to evaluate growth priorities, investment options, partnerships, and market opportunities
• Frame ambiguous business questions, define analytical approaches, and synthesize findings into clear recommendations for leadership
• Develop executive-ready narratives and materials communicating trade-offs, assumptions, risks, and recommended actions
• Assess global markets, audience segments, cultural dynamics, competitors, and ecosystem trends to identify international growth opportunities
• Size opportunities using TAM/SAM/SOM, segmentation, and scenario analysis to inform prioritization and resource allocation
• Build financial models, forecasts, and investment cases with the Director of International Growth, Finance, and cross-functional stakeholders
• Translate financial and strategic analysis into actionable marketing planning and investment decisions
• Create standardized frameworks for market prioritization, trade-offs, resource allocation, and investment decision-making
• Design global planning and reactive marketing frameworks balancing global consistency with local flexibility
• Build operating models clarifying what to scale, iterate, or stop across international markets

Explore Associate Director, Marketing Strategy – Planning at Blizzard Entertainment. Review requirements and application details.