Marketing Data Analyst

Blizzard Entertainment

. Own focused reporting across major release roadmap moments .

Posted 10/25/2026full-timeIrvine • California • United StatesMid-LevelSenior💰 $35 - $65 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in data analysis, social media management, and digital marketing analytics, with a strong ability to construct advanced Boolean queries and build interactive dashboards. Proficient in integrating KPIs into reporting and advocating for channel strategy insights across multiple franchises.

Highest-signal resume keywords

Data Analysis ExperienceProject ManagementSocial Media ManagementDashboard DevelopmentSQL Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisBoolean QueriesKPI IntegrationDashboard DevelopmentSocial Listening ProgramsData-ScienceStatisticsSQLDigital Marketing AnalyticsContent Performance Tracking

Soft Skills

Analytical SkillsWritten CommunicationVerbal Presentation SkillsRecommendation CraftingCollaboration

Tools & Technologies

SprinklrTableauLookerPower BIStream HatchetTubularMicrosoft ExcelGoogle SheetsMicrosoft PowerPointGoogle Slides

Industry Keywords

Gaming IndustryDigital-First EnvironmentMedia PlanningContent ArchetypesFranchise CommunitiesUser-Generated ContentSocial Data DashboardsPerformance GoalsChannel OptimizationBlizzard Franchises

Tech Stack

Tools & technologies

BigQuerySQLTableau

About the role

Key responsibilities & impact

Own focused reporting across major release roadmap moments
Construct and maintain advanced Boolean topic queries
Design, build, and maintain social data dashboards
Integrate program KPIs into reporting outputs and socialize performance goals across franchise groups
Partner with the analyst team to ensure deliverable quality and quantitative insights
Maintain knowledge of current franchise communities
Maintain knowledge of content cycles, including patches and expansions
Support content performance tracking, reporting, and insights development for social content and channel optimization initiatives
Advocate established KPIs in shaping channel strategy insights
Articulate platform best practices and drive regular reporting to key stakeholders
Elevate insights across earned, owned, and user-generated social content for multiple franchises
Report directly to the Audience Development Manager

Requirements

What you’ll need

3+ years’ data analysis experience in media planning, social media management and/or digital marketing analytics/research
Demonstrated experience in Project Management
Deep understanding of current social / video platform landscape and content archetypes
Demonstrated experience using Sprinklr, native social analytics platforms, and other UGC data-focused platforms such as Stream Hatchet and Tubular
Experience building interactive dashboards with at least one visualization tool such as Tableau, Looker, or Power BI
Experience driving social listening programs, developing involved topic queries, and conducting comprehensive analysis
Strong analytical, written, and verbal presentation skills; ability to communicate complex ideas clearly and craft informed recommendations
Proficient in Microsoft/Google productivity suites such as Excel/Sheets and PowerPoint/Slides
Experience in the gaming industry or with marketing teams in a digital-first environment preferred
Education/background in marketing, data analytics, or paid media preferred
Data-science/statistics experience preferred
Working knowledge of SQL; BigQuery a plus
Love for gaming and knowledge of Blizzard franchises strongly preferred

Benefits

Comp & perks

Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
401(k) with Company match
Tuition reimbursement
Charitable donation matching
Paid holidays and vacation
Paid sick time
Floating holidays
Compassion and bereavement leaves
Parental leave
Mental health & wellbeing programs
Fitness programs
Free and discounted games
Supplemental life & disability insurance
Legal service
ID protection
Rental insurance
Relocation assistance may be available if the Company requires geographic relocation
Incentive compensation may be available (not guaranteed)