B2B Content Marketing Lead

Block

. Build and manage an always-on B2B content calendar across priority themes, verticals, campaigns, and moments .

Posted 11/4/2026full-timeRemote • California • United StatesSenior💰 $135,800 - $245,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing B2B content strategies, managing content calendars, and executing social-first content across various platforms. Proficient in leveraging AI tools to enhance content workflows while maintaining brand quality and storytelling effectiveness.

Highest-signal resume keywords

B2B Content DevelopmentSocial-First Content StrategyContent Calendar ManagementAI Tools UtilizationProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content MarketingThought Leadership DevelopmentStorytellingContent Production WorkflowsPerformance TrackingContent OptimizationShort-Form Video ProductionCustomer StorytellingIntegrated CampaignsMarket Insights

Soft Skills

Strong JudgmentCollaborationAdaptabilityCreativityCommunication

Tools & Technologies

AI ToolsSocial Analytics PlatformsContent Management SystemsResearch WorkflowsContent Operations Processes

Industry Keywords

B2B TechnologyFintechCommerceSaaSRetailServicesPartner MarketingCase StudiesContent FranchisesBusiness Audiences

About the role

Key responsibilities & impact

Build and manage an always-on B2B content calendar across priority themes, verticals, campaigns, and moments
Execute social-first content formats and original content franchises for co-marketing programs with sellers
Create content programs covering Square’s industry POV, customer stories, partner stories, product narratives, and market insights
Identify opportunities to tell stronger stories across priority verticals, including restaurants, retail, services, and other key business categories
Develop thought leadership content for timely industry and business conversations
Support customer storytelling and case study efforts by shaping story angles and adapting them into social-first formats
Translate business priorities into content concepts, briefs, series, and distribution plans
Use AI tools and workflows for research, ideation, content mapping, repurposing, versioning, briefing, and production planning
Build repeatable AI-assisted workflows while maintaining accuracy, brand quality, and human judgment
Manage content production workflows from concept through launch, including briefs, timelines, stakeholder inputs, approvals, and delivery
Work with internal creative teams, external partners, freelancers, or agencies to produce content
Track performance across content and social channels and refine topics, formats, messaging, and distribution

Requirements

What you’ll need

6+ years of experience developing B2B content, social content, integrated campaigns, thought leadership, or content marketing programs
Strong understanding of social-first content, especially for LinkedIn and other platforms where business audiences spend time
Experience turning complex business topics into clear, compelling content for professional audiences
Strong instincts for content formats, storytelling, hooks, pacing, and audience relevance
Experience building or managing content calendars, campaigns, series, or always-on programming
Experience using AI tools to improve content workflows, speed up content development, or scale content across formats and channels
Strong judgment around where AI can add leverage and where human strategy, creativity, taste, and review are essential
Strong project management skills, with the ability to move work from idea to brief to execution
Experience working cross-functionally with marketing, creative, communications, sales, product, or external partners
Good judgment around brand voice, accuracy, approvals, and business context
Comfort balancing proactive content development with incoming business needs in a lean, fast-moving environment
Experience in B2B technology, fintech, commerce, SaaS, restaurants, retail, services, or another business-focused category is nice to have
Experience developing executive thought leadership, industry POV content, category campaigns, or recurring content series is nice to have
Experience with customer storytelling, case studies, partner marketing, or sales-supporting content is nice to have
Familiarity with social analytics, content performance reporting, and optimization is nice to have
Experience producing short-form video, event content, interview-based content, or multi-format social campaigns is nice to have
Experience managing agencies, freelancers, creators, or production partners is nice to have
Experience building AI-assisted content systems, prompt libraries, research workflows, repurposing engines, or content operations processes is nice to have

Benefits

Comp & perks

Remote work
Medical insurance
Flexible time off
Retirement savings plans
Modern family planning
Reasonable accommodations for disabled applicants throughout the recruitment process