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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creative direction, brand strategy, and campaign activation, with a strong portfolio showcasing leadership in visual judgment and cross-functional collaboration. Proven ability to set and maintain high creative standards while adapting to cultural shifts across multiple products.
Highest-signal resume keywords
Creative DirectionBrand StrategyCampaign ActivationArt DirectionCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative VisionQuality StandardsVisual JudgmentBrand PlatformsCampaignsActivationsRepositioningBrief ShapingProject LeadershipCultural Shift Identification
Soft Skills
CollaborationCredibilityLeadership
Industry Keywords
Brand EcosystemCreative Strategy360 ActivationIn-House ExperienceAgency Experience
About the role
Key responsibilities & impact- Set the vision and quality bar across Tidal's product and brand ecosystem
- Originate brand platforms and campaign-level ideas from concept through 360 activation
- Reposition and reshape the brand while maintaining coherence across brand and product surfaces
- Maintain creative ideas through final placement
- Shape briefs with the embedded creative-strategy team
- Design and direct designers, writers, and production partners as needed
- Collaborate with marketing, product, and partnerships leadership to deliver campaigns
- Lead project teams and set the creative standard as an individual contributor
Requirements
What you’ll need- Portfolio of work led as a creative director, including brand platforms, repositionings, campaigns, and activations
- Art direction background and visual judgment to lead ideas in any medium
- Track record setting creative vision and quality standards for a brand while staying hands-on
- Credibility with cross-functional leadership as a peer
- History of identifying cultural shifts early and incorporating them into work
- Experience carrying brand thinking across multiple products or business lines
- Experience working in agencies, in-house, or both
- Submit a portfolio link; include the password if the portfolio is password-protected
Benefits
Comp & perks- Remote work
- Medical insurance
- Flexible time off
- Retirement savings plans
- Modern family planning
- Reasonable accommodations for disabled applicants throughout the recruitment process
