Engagement Marketing Lead

Block

. Lead and develop the engagement marketing team .

Posted 11/4/2026full-timeRemote • California • United StatesSenior💰 $198,000 - $297,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in engagement marketing, leading teams to achieve measurable portfolio growth while leveraging strong analytical judgment and hands-on fluency with SQL and analytics tools. Capable of establishing clear accountability and translating strategy into actionable plans across cross-functional teams.

Highest-signal resume keywords

Engagement Marketing LeadershipSQL ProficiencyCross-Program Communications GovernanceExperimentation and MeasurementExecutive Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Engagement MarketingAnalytics ToolsSQLExperimentationPortfolio GrowthMessaging SkillsLifecycle PlatformsData AnalysisInvestment Decision MakingAccountability Establishment

Soft Skills

Analytical JudgmentTeam AlignmentClear CommunicationProblem SolvingCoaching

Tools & Technologies

Lifecycle AutomationData Science CollaborationPersonalization ToolsGTM Automation

Industry Keywords

Cross-Product GrowthSeller ExperienceAgency PartnershipsInternational GrowthSmall-Business Customers

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Lead and develop the engagement marketing team
Set outcome-based goals, coach senior strategists, and define quarterly priorities, owners, and dependencies
Own cross-product growth priorities and allocate capacity based on seller needs and business impact
Partner with Product on adoption, monetization, and the end-to-end seller experience
Establish go-to-market planning across Product, Growth, Brand, Sales, Customer Insights, Creative, and channel partners
Lead program-wide experimentation with Data Science, including coordinated holdouts and incremental measurement
Test recommendations, messaging, incentives, and channels; determine what to scale, refine, or stop
Establish communications governance covering ownership, eligibility, frequency, sequencing, suppression, and risk-based review
Partner with Lifecycle Operations, GTM Automation, and external agencies on production and automation
Retain accountability for strategy, approvals, access, quality, and escalation
Oversee portfolio delivery and partnerships, including launches, ongoing growth, incentives, and partnership commitments

Requirements

What you’ll need

10+ years in engagement marketing or equivalent experience demonstrating senior-level impact
Track record of leading teams and delivering measurable portfolio growth
Experience developing senior strategists and partnering with Product leaders
Ability to align teams, resolve tradeoffs, and establish clear accountability
Strong analytical judgment and hands-on fluency with SQL and analytics tools
Ability to diagnose seller behavior, size opportunities, assess economics, and distinguish incremental impact from attributed results
Deep experimentation experience and ability to turn imperfect evidence into clear investment decisions
Strong positioning and messaging skills, connecting audience insight, product value, and channel strategy
Experience building cross-program communications governance and translating strategy into actionable briefs, journey designs, and test plans with Lifecycle Operations
Fluency with lifecycle platforms, personalization, and delivery controls
Experience partnering with Engineering and Data Science on shared capabilities
Clear executive communication and sound judgment in ambiguity
Practical experience using AI to improve work quality or speed
Experience with small-business customers, multi-product platforms, regulated products, agency partnerships, or international growth is valuable

Benefits

Comp & perks

Remote work
Medical insurance
Flexible time off
Retirement savings plans
Modern family planning
Reasonable accommodations for disabled applicants throughout the recruitment process