Lifecycle Marketing Manager

Block

. Develop a global lifecycle and email marketing strategy for prospects and merchants .

Posted 11/4/2026full-timeRemote • California • United StatesMid-LevelSenior💰 $108,200 - $202,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing B2B lifecycle and email marketing strategies, leveraging AI for personalization and segmentation while driving merchant engagement and retention across global markets.

Highest-signal resume keywords

B2B Lifecycle MarketingEmail Marketing StrategyMarketo ExperienceAI FluencyLifecycle Growth Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingEmail MarketingCRM MarketingA/B TestingDynamic Content CreationAudience SegmentationLifecycle Growth StrategiesChurn Prevention ProgramsMerchant EngagementRevenue Attribution

Soft Skills

CollaborationLeadershipCommunicationAdaptabilityStrategic Thinking

Tools & Technologies

MarketoFigmaAI ToolsEmail Automation SoftwareAnalytics Platforms

Industry Keywords

Global MarketingMerchant LifecycleSales-Led ProductsNorth America MarketAPAC Market

About the role

Key responsibilities & impact

Develop a global lifecycle and email marketing strategy for prospects and merchants
Build personalized nurture journeys that convert prospects into opportunities and signed merchants
Accelerate new merchant setup, transaction activity, and adoption of additional products
Help established merchants grow through increased transaction volume and engagement
Deliver thought leadership, product releases, events, and growth opportunities
Develop churn prevention and winback programs
Use AI to personalize content, sharpen segmentation, and speed production and learning
Own the full prospect and merchant lifecycle across segments from small businesses to enterprise
Adapt global lifecycle strategies to regional market needs across North America, the UK, and APAC
Partner with sales, marketing, revenue operations, account-based marketing, content, partnerships, product, compliance, and regional teams
Lead email for product go-to-market and thought leadership
Own the email test roadmap, including hypotheses, A/B tests, and multivariate tests
Test and grow lifecycle channels beyond email
Establish reporting and feedback loops showing impact on pipeline, merchant transaction volume, and retention
Report to the Global B2B Commerce Growth Lead

Requirements

What you’ll need

Minimum 5 years experience owning B2B lifecycle, email or CRM marketing, ideally for global, sales-led products serving businesses of all sizes
Experience measuring lifecycle impact on attributed, influenced and incremental revenue, retention and merchant engagement, and presenting results to leadership
Hands-on Marketo experience building emails, nurture programs, dynamic content and audience segments
Working knowledge of Figma or similar software for designing and building email creative
Experience designing, running and measuring lifecycle growth and testing strategies
AI fluency, with a track record of using AI tools to scale marketing programs
Experience managing programs from idea to launch across multiple teams and time zones
Experience partnering with sales and regional leaders to understand their needs and turn them into lifecycle programs that drive results

Benefits

Comp & perks

Remote work
Medical insurance
Flexible time off
Retirement savings plans
Modern family planning
Reasonable accommodations for disabled applicants throughout the recruitment process