FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading creative and content strategies that drive measurable business outcomes, utilizing advanced AI-powered tools and performance marketing insights. Capable of synthesizing data to inform audience-specific messaging and optimize conversion across various channels.
Highest-signal resume keywords
Creative StrategyPerformance MarketingAI-Powered ToolsAnalytical SkillsContent Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative JudgmentMessaging StrategiesConversion Rate OptimizationExperimentation SkillsPerformance Data Analysis
Soft Skills
Cross-Functional InfluenceCommunication SkillsPrioritization
Tools & Technologies
AI-Enabled WorkflowsCreative Testing ProgramsSEO-Informed Website Experiences
Industry Keywords
Demand GenerationGrowth MarketingIntegrated MarketingAdvertisingB2B Marketing
About the role
Key responsibilities & impact- Independently lead creative and content strategy for a defined growth portfolio within Demand Generation
- Own initiatives from audience insight and strategic planning through development, launch, experimentation, and optimization across paid and unpaid experiences
- Build audience-specific and audience-agnostic messaging frameworks across channels, funnel stages, formats, and landing pages
- Identify audience needs and experimentation opportunities using performance data, customer research, channel trends, and business priorities
- Co-develop quarterly tactical plans and own the portfolio testing roadmap
- Lead creative and content development from insight and concept through launch
- Write strategic briefs, develop messaging, provide feedback, and coordinate creative, agency, and technical partners
- Conduct performance reviews and distinguish creative signals from media delivery and audience effects
- Synthesize learnings across experiments and channels
- Scale winning messages across paid social, display, native, online video, streaming/CTV, mobile, digital out-of-home, direct mail, and emerging channels
- Identify and execute landing-page experiments to improve conversion
- Develop self-serve, AI-enabled frameworks, templates, tools, and workflows
- Connect creative and content decisions to business outcomes and communicate recommendations to stakeholders and leadership
- Structure ambiguous initiatives, align stakeholders, resolve dependencies, and drive delivery independently
- Build partnerships across channel marketing, creative, agencies, analytics, CRO, Web, SEO, and other teams
Requirements
What you’ll need- 6+ years of relevant experience across creative strategy, performance marketing, growth marketing, integrated marketing, content strategy, advertising, or a related discipline
- Demonstrated ownership of complex programs and measurable business outcomes
- Strong creative judgment and business acumen
- Advanced fluency with AI-powered tools and workflows
- Experience applying AI across research, ideation, briefing, creative development, analysis, and optimization
- Strong analytical and experimentation skills
- Experience forming hypotheses, designing or evaluating creative tests, interpreting performance data, and translating results into recommendations
- Experience developing messaging strategies, value propositions, creative territories, or messaging hierarchies
- Experience independently leading complex creative or content initiatives from insight and planning through launch and iteration
- Strong understanding of performance marketing and the relationship between creative, media, content, and post-click experience
- Strong cross-functional influence, prioritization, and communication skills
- Preferred: agency environment experience; unpaid content, SEO-informed website experiences, educational resources, or interactive tools; creative testing programs; conversion rate optimization; self-serve creative systems or AI-enabled workflows; marketing products to small businesses, merchants, or B2B audiences
Benefits
Comp & perks- Remote work
- Medical insurance
- Flexible time off
- Retirement savings plans
- Modern family planning
- Reasonable accommodations throughout the recruitment process