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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in B2B marketing, particularly in channel marketing and co-marketing programs. Proven ability to manage end-to-end marketing initiatives, including design, execution, and performance measurement across international markets.
Highest-signal resume keywords
B2B MarketingChannel MarketingCo-Marketing ProgramsStakeholder CommunicationProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand Generation CampaignsIncentive Program DesignPerformance MeasurementMarketing Strategy DevelopmentContent Creation
Soft Skills
Strong Communication SkillsCollaborationProblem Solving
Industry Keywords
Technology CompaniesReseller MarketingIndependent Sales ModelGlobal MarketsPartner Community Building
About the role
Key responsibilities & impact- Serve as the marketing point of contact for the global channel sales team, triaging and prioritising requests into a coherent programme of work
- Build and run a scaled co-marketing hub with campaigns, content and guidance for resellers and independent contractors
- Partner with top-performing resellers on demand generation campaigns
- Equip resellers and independent contractors to sell effectively through content and events
- Extend Square's brand presence and build awareness and credibility in partner communities
- Review incentive programmes and report on success against objectives
- Define allocation, spending and measurement of co-marketing funds
- Work with sales to define a reseller and independent-contractor recruitment programme
- Build a valued partner community
- Measure and report on programme performance
Requirements
What you’ll need- 8+ years of relevant marketing experience
- Direct experience marketing through a channel, reseller, distributor or independent sales model
- Strong background in B2B marketing, ideally within technology companies
- Experience building enablement and co-marketing programmes that partners adopt and use at scale
- Proven ability to own programmes end to end, from design through to execution and measurement
- Experience designing incentive or reward programmes in partnership with a sales team
- Experience working across international markets and with globally distributed teams
- Strong stakeholder, communication and project management skills
Benefits
Comp & perks- Remote work
- Medical insurance
- Flexible time off
- Retirement savings plans
- Modern family planning