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Tech Stack
Tools & technologiesWeb3
About the role
Key responsibilities & impact- Conduct market, customer, and competitive research across crypto-native and TradFi segments
- Define and own messaging and positioning for Blockaid’s platform and products
- Translate market insights and customer learnings into campaigns, content strategies, and product narratives
- Develop sales enablement materials including battlecards, pitch decks, one-pagers, and objection-handling guides
- Serve as the internal expert on digital asset transformation within TradFi institutions, including regulatory developments, infrastructure build-outs, and security requirements
- Partner with Product Management on GTM strategy for new features and launches
- Lead product launches end-to-end across positioning, messaging, content, and cross-functional coordination
- Build and maintain a competitive intelligence program covering direct security competitors and adjacent onchain infrastructure players
- Work with cross-functional stakeholders to inform and refine pricing and packaging models
- Co-own positioning and communication of Blockaid’s onchain security platform for DeFi protocols, crypto-native builders, and traditional financial institutions
Requirements
What you’ll need- 3–5 years of experience in product marketing, product management, or related, in a B2B SaaS environment or within the web3 ecosystem
- Experience developing and executing product launches and GTM campaigns with measurable outcomes
- Ability to translate complex technical concepts into clear, compelling narratives for technical and non-technical audiences
- Familiarity with how financial markets operate
- Deep fluency in DeFi, including lending protocols, AMMs, bridges, liquidity pools, and smart contract ecosystems
- Strong sales enablement instincts
- Excellent written communication skills, including one-pagers, competitive briefs, and blog posts
- Startup experience is ideal; comfort operating in fast-moving, lean, and ambiguous environments
- Ability to onboard quickly, raise red flags, ask questions, and take ownership
- Must be able to work in the NYC office hybrid
- Sponsorship and relocation are not offered
Benefits
Comp & perks- Fantastic healthcare including fully-paid options and FSA
- PTO
- 401k
- Hybrid environment with pre-tax commuter benefits
- Supportive, agile, and creative work environment
- Ongoing recognition
- Opportunity to learn, contribute, and develop your skills
- Opportunity to join a startup at the cutting edge of technology, finance, and security
- Healthcare (medical, dental, vision) including FSA options
- Dedicated vacation and sick time
- Generous equity
- Additional benefits for full-time, permanent employees