Performance Marketing, Growth Manager

Blood

. Plan, launch, and optimize paid campaigns across quick commerce platforms, including sponsored search, banners, and keyword bidding .

Posted 9/24/2026full-timeBangalore • IndiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and optimizing paid campaigns across quick commerce platforms, with a strong focus on metrics such as RoAS, ACoS, and sales velocity. Proficient in budget management and collaboration with creative and marketplace teams to drive growth in a D2C or e-commerce environment.

Highest-signal resume keywords

Growth Marketing ExperiencePerformance Marketing ExpertiseRoAS/ACoS Strategy ImplementationHands-On Experience with Blinkit, Zepto, Instamart, and AmazonStrong Excel/Sheets Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Campaign OptimizationKeyword BiddingSales Velocity AnalysisBudget ManagementA/B TestingSKU-Level Performance AnalysisListing Visibility ImprovementP&L Understanding

Soft Skills

Startup MindsetComfort with Ambiguity

Tools & Technologies

Ad DashboardsExcelGoogle Sheets

Industry Keywords

Quick CommerceD2CE-CommerceRoASACoSCTRCVRCategory Rank

About the role

Key responsibilities & impact

Plan, launch, and optimize paid campaigns across quick commerce platforms, including sponsored search, banners, and keyword bidding
Optimize RoAS, ACoS, CTR, CVR, sales velocity, top-of-search visibility, and category rank
Plan visibility boosts for mega sale events and coordinate new launches with ad acceleration
Manage budgets and structured ad funnels to achieve sales targets and market share
Allocate monthly performance budgets across channels and marketplaces
Track daily spending and performance for profitability and goal alignment
Collaborate with creative teams on ad assets and marketplace teams on promotions and A/B testing
Analyze platform dashboards and SKU-level performance
Build weekly RoAS and profitability reports
Identify hero SKUs and track competitor pricing and promotions
Improve listing visibility through keyword and search-term strategy
Optimize titles, keywords, creatives, and pricing against contribution margins
Coordinate with sales on CRO and operations on inventory

Requirements

What you’ll need

3-5+ years running growth marketing / performance marketing for a D2C or e-commerce brand, ideally with quick commerce experience in India
Hands-on experience with Blinkit, Zepto, Instamart, and Amazon ad platforms, including sponsored search, keyword bidding, and category ads
Track record scaling paid revenue profitably using RoAS/ACoS-driven strategies
Startup mindset and comfort with ambiguity
Strong Excel/Sheets skills and comfort with platform ad dashboards
P&L understanding capability is good to have