Blood

Performance Marketing

• Plan, launch, and optimize paid campaigns across quick commerce platforms, including sponsored search, banners, and keyword bidding
• Optimize RoAS, ACoS, CTR, CVR, sales velocity, top-of-search visibility, and category rank
• Plan visibility boosts for mega sale events and coordinate new launches with ad acceleration
• Manage budgets and structured ad funnels to achieve sales targets and market share
• Allocate monthly performance budgets across channels and marketplaces
• Track daily spending and performance for profitability and goal alignment
• Collaborate with creative teams on ad assets and marketplace teams on promotions and A/B testing
• Analyze platform dashboards and SKU-level performance
• Build weekly RoAS and profitability reports
• Identify hero SKUs and track competitor pricing and promotions
• Improve listing visibility through keyword and search-term strategy
• Optimize titles, keywords, creatives, and pricing against contribution margins
• Coordinate with sales on CRO and operations on inventory

Performance Marketing, Growth Manager