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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product innovation and renovation within the FMCG sector, with a strong focus on NPD processes, brand management, and cross-functional collaboration. Capable of leading regional initiatives that enhance product quality, consumer insights, and launch effectiveness.
Highest-signal resume keywords
Product Innovation ManagementNPD Process LeadershipBrand Management FundamentalsCross-Functional CollaborationCommercial Understanding of Ecommerce
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
NPD Track RecordPackaging DevelopmentClaims SubstantiationPricing StrategyProject ManagementMarket Launch ExecutionConsumer Insight AnalysisMarketing Operating StandardsArtwork CoordinationSKU Management
Soft Skills
Strong Creative JudgmentInfluencing SkillsProblem-SolvingCollaborationLeadership
Industry Keywords
FMCGSoutheast Asia Market ExperienceModern TradeDTC Operating ExperienceBrand CodesRetail Display GuidelinesVoice of Customer ReportingLaunch PlaybooksConsumer Experience StandardsPortfolio Architecture
About the role
Key responsibilities & impact- Own regional product innovation and renovation across the portfolio
- Build and maintain the regional innovation and renovation roadmap
- Identify consumer problems, category white spaces, claims opportunities, pack-price opportunities, and portfolio gaps
- Write product, packaging, and proposition briefs
- Own NPD from concept to shelf, including consumer problem, proposition, claims, packaging, pricing logic, business case, channel role, launch readiness, and post-launch review
- Coordinate with supply chain, factories, procurement, QA, regulatory, finance, sales, ecommerce, and country teams
- Manage physical-product launch operations, including artwork, dielines, claims substantiation, timelines, production lead times, MOQ constraints, barcodes, SKU setup, regulatory checks, sell-in decks, and launch risk management
- Define regional brand guardrails, portfolio architecture, SKU roles, claims hierarchy, pack-price architecture, category opportunities, competitive tracking, and consumer insight agenda
- Build marketing operating systems, NPD stage gates, briefs, checklists, workflows, launch-readiness standards, toolkits, post-launch reviews, asset governance, and review rhythms
- Build regional launch toolkits, product explainers, sell-in narratives, claims decks, ecommerce content requirements, and activation playbooks
- Partner with Country GMs and Senior Brand Managers to improve launch quality and share best practices across markets
- Lead regional design and protect brand quality across packaging, shelves, ecommerce, content, and customer touchpoints
- Own visual identity systems, brand codes, packaging standards, retail display guidelines, ecommerce image standards, product photography standards, and design approval standards
- Lead Regional Customer Experience and convert complaints, reviews, DMs, marketplace feedback, and service issues into product, communication, and claims improvements
- Build CX standards, escalation rules, brand voice in CX, and monthly voice-of-customer reporting
- Influence Country GMs, brand managers, sales, ecommerce, supply chain, procurement, finance, QA, regulatory, design, CX, agencies, and founders
- Deliver a regional innovation roadmap, NPD stage-gate process, stronger launch discipline, consistent packaging and creative, enabled country teams, CX-informed decisions, launches meeting timing/quality/margin/readiness standards, and regular post-launch reviews
Requirements
What you’ll need- 10–15 years in FMCG brand and/or innovation roles
- Ideally, experience with both big-FMCG training and challenger/DTC operating experience
- Strong brand management fundamentals
- Demonstrable NPD track record leading real products from brief through in-market launch
- Experience with physical products, including packaging, claims, pricing, channel launch, artwork, suppliers, and launch execution
- Regional or multi-market experience, ideally across Southeast Asia
- Strong commercial understanding of modern trade and ecommerce
- Experience working with sales, supply chain, regulatory, QA, procurement, finance, agencies, and country teams
- Experience building or substantially upgrading marketing-function operating standards, including SOPs, brand books, and launch playbooks
- Strong creative judgment across packaging, design, messaging, claims, and brand consistency
- Strong project management instincts
Benefits
Comp & perks- Make a difference in the lives of millions of women while gaining first-hand experience scaling a fast-growing consumer start-up
- Work alongside a diverse Asia-Pacific team with startup and MNC experience
- Strong backing from top angel investors in Southeast Asia
- Hybrid working environment combining work from home, office, and anywhere in between