Senior Manager, Event Programming and Virtual Events Marketing

Bloomberg Industry Group

. Plan, develop, integrate, and implement the overall virtual event strategy to support revenue growth and increased penetration .

Posted 10/8/2026full-timeArlington • Virginia • United StatesSenior💰 $135,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing virtual event strategies that align with business objectives, optimize engagement, and drive revenue growth. Proficient in managing budgets, analyzing performance metrics, and leading cross-functional teams to enhance event effectiveness.

Highest-signal resume keywords

B2B Event Content DevelopmentDigital Marketing ChannelsMarTech Tools ProficiencyPeople Leadership ExperienceBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event Strategy DevelopmentContent Strategy ManagementData AnalysisPerformance TrackingAudience Engagement Optimization

Soft Skills

CollaborationCommunicationLeadership

Tools & Technologies

MarTech ToolsEmail Marketing PlatformsSocial Media ToolsReporting Software

Industry Keywords

B2B MarketingVirtual EventsDemand GenerationLead NurturingROI Optimization

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Plan, develop, integrate, and implement the overall virtual event strategy to support revenue growth and increased penetration
Align virtual event initiatives with business objectives, optimize engagement, and ensure successful execution with product marketing, sales, and go-to-market teams
Establish virtual event program objectives within budget and report campaign/program success to business stakeholders
Develop and manage a strategic virtual event calendar aligned with business goals and resource allocation
Partner with Demand Generation to execute digital campaigns, lead nurturing, and audience engagement initiatives
Enhance content, MCLs, and MQLs from virtual experiences with content/news and demand generation teams
Oversee virtual event production, including technical, logistical, and operational components
Track, analyze, and report virtual event performance; adjust strategy and tactics to optimize effectiveness and ROI
Manage the content strategy manager for virtual and in-person events, including speaker selection and program development
Collaborate with Go to Market and sales teams to secure the right audience and facilitate post-event follow-ups
Develop pre-event and post-event strategies to maximize registration, attendance, and engagement
Implement industry-leading best practices and deliver above-average results in virtual event execution
Lead and plan webinar content and strategy with subject matter experts and the business

Requirements

What you’ll need

Bachelor's degree in marketing, or equivalent experience; graduate degree a plus
7+ years of experience in B2B event content development or marketing, preferably in information services or technology
5+ years of people leadership experience
Success in B2B marketing with knowledge of digital and traditional marketing channels
Skills and experience across email, online marketing, events/tradeshows, social media, and other channels
Proficiency using MarTech tools for reporting, data analysis, and data-driven decision-making
Budget management experience
Ability to travel 10%