Bloomberg Industry Group

Events

• Plan, develop, integrate, and implement the overall virtual event strategy to support revenue growth and increased penetration
• Align virtual event initiatives with business objectives, optimize engagement, and ensure successful execution with product marketing, sales, and go-to-market teams
• Establish virtual event program objectives within budget and report campaign/program success to business stakeholders
• Develop and manage a strategic virtual event calendar aligned with business goals and resource allocation
• Partner with Demand Generation to execute digital campaigns, lead nurturing, and audience engagement initiatives
• Enhance content, MCLs, and MQLs from virtual experiences with content/news and demand generation teams
• Oversee virtual event production, including technical, logistical, and operational components
• Track, analyze, and report virtual event performance; adjust strategy and tactics to optimize effectiveness and ROI
• Manage the content strategy manager for virtual and in-person events, including speaker selection and program development
• Collaborate with Go to Market and sales teams to secure the right audience and facilitate post-event follow-ups
• Develop pre-event and post-event strategies to maximize registration, attendance, and engagement
• Implement industry-leading best practices and deliver above-average results in virtual event execution
• Lead and plan webinar content and strategy with subject matter experts and the business

Explore Senior Manager, Event Programming and Virtual Events Marketing at Bloomberg Industry Group. Review requirements and application details.