Product Manager – Web Personalization

Bloomreach

. Own the Web Personalization area of Bloomreach Engagement .

Posted 11/3/2026full-timeRemote • CzechiaMid-LevelSenior💰 CZK 1,219,048 - CZK 1,523,810 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Web Personalization, including the ability to define product vision and strategy, manage cross-functional collaboration, and analyze metrics for customer engagement. Proficient in utilizing web personalization platforms and tools to drive impactful customer experiences.

Highest-signal resume keywords

Web PersonalizationProduct Discovery SkillsWeb SDKsProduct AnalyticsStakeholder Alignment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Web PersonalizationExperimentationMarketing AutomationAPIsFront-End RenderingProduct ManagementCustomer EngagementTracking ConceptsUse Case RequirementsUX Research Collaboration

Soft Skills

Clear CommunicationProject ManagementCollaborationProblem-SolvingAdaptability

Tools & Technologies

Bloomreach EngagementBrazeSalesforce Marketing Cloud PersonalizationDynamic YieldMonetateTag ManagersCDP CapabilitiesEmail MarketingSMS MarketingMobile App Personalization

Industry Keywords

Digital Experience ToolsOmnichannel ExperienceCustomer SuccessEnterprise CustomersAI-Powered Personalization

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own the Web Personalization area of Bloomreach Engagement
Define and execute the product vision, strategy, and roadmap for Web Personalization
Balance customer-impacting improvements, strategic differentiators, and technical investments
Translate strategy into problem statements, outcomes, and success metrics
Conduct structured discovery with customers, prospects, and internal teams
Analyze qualitative and quantitative insights to prioritize problems and validate opportunities
Work with engineering, design, and data to deliver high-quality features
Write PRDs/specifications and success criteria
Address usability risks through UX and research collaboration
Manage trade-offs and scope while preserving customer value
Drive delivery from design through implementation, rollout, measurement, and iteration
Integrate Web Personalization with scenarios, CDP capabilities, email, SMS, mobile, and ads
Partner with other Engagement PMs to create a unified omnichannel experience
Collaborate with Product Marketing, Docs, Academy, and Customer Success on positioning, launch materials, enablement, playbooks, pricing, and packaging
Monitor adoption, usage, and funnel metrics and run experiments to improve activation and engagement
Act as the single-threaded owner, communicating priorities, trade-offs, and timelines
Represent Web Personalization in roadmap reviews, QPRs, and field-facing sessions
Coordinate with Engineering, Design, Customer Success, Solutions, Sales, and Product Marketing

Requirements

What you’ll need

3–5+ years of hands-on experience with web personalization, experimentation, customer engagement, or related digital experience tools in a practitioner role
Strong practical background in web personalization/experimentation platforms, marketing automation/CDP products with strong web capabilities, or web experience/CMS/front-end tools
Experience using Bloomreach Engagement is strongly preferred
Experience with similar platforms such as Braze, Salesforce Marketing Cloud Personalization, Dynamic Yield, Monetate, or comparable tools is valuable
Ability to translate customer and implementation needs into clear product, use case, or solution requirements
Strong product discovery skills, including interviews, hypothesis validation, and UX/research collaboration
Technical fluency with web SDKs, tag managers, APIs, and front-end rendering
Understanding of tracking concepts including events, attributes, and experiments
Proficiency with product analytics and experimentation; ability to define and track adoption, activation, performance, and impact metrics
Clear written and verbal communication in English
Ability to align stakeholders across Product, Engineering, Customer Success, and GTM
Ability to drive complex projects to completion in ambiguous, fast-paced environments
Experience with enterprise customers and complex implementations is nice to have
Exposure to AI-powered personalization or agentic marketing concepts is nice to have
Prior product management experience is a plus, not a requirement
Mobile app personalization experience is a plus

Benefits

Comp & perks

Flexible working hours
Virtual-first work with several Bloomreach Hubs across three continents
Company events
5 paid days off to volunteer
People Development Program with personal development workshops
Communication coach support
Leader Development Program with feedback, coaching, and check-ins
$1,500 annual professional education budget for books, courses, certifications, etc.
Employee Assistance Program with counselors
Calm subscription
One additional DisConnect day off each quarter
Sports, yoga, and meditation opportunities
Extended parental leave up to 26 calendar weeks for Primary Caregivers
Restricted Stock Units or Stock Options, depending on role, seniority, and location
Company performance bonus
Employee referral bonus of up to $3,000
Work anniversary rewards