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Senior Social Media Officer – Maternity Cover
Blue Cross UK. Deliver Blue Cross's social media strategy .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing social media strategies and content creation to enhance audience engagement and brand awareness. Proficient in using analytics to optimize performance and build relationships with stakeholders across various functions.
Highest-signal resume keywords
Social Media ManagementContent CreationAudience-Focused Content PlanningMultimedia SkillsAnalytics Platforms
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media StrategyContent DevelopmentPerformance MonitoringData AnalysisCommunity Management
Soft Skills
Written CommunicationVerbal CommunicationRelationship BuildingAttention to DetailStorytelling
Tools & Technologies
Social Media Publishing ToolsVideo Editing ToolsDesign ToolsAnalytics Platforms
Industry Keywords
Public-Facing OrganisationsDigital MarketingAudience EngagementInfluencer CollaborationCrisis Management
About the role
Key responsibilities & impact- Deliver Blue Cross's social media strategy
- Create compelling content that increases engagement, drives awareness of services, and establishes meaningful connections with audiences
- Develop, commission, schedule and evaluate social media content across channels
- Work with Digital, Creative, Fundraising and Service teams
- Support charity teams in telling the Blue Cross story through social media
- Manage and support social media channels and centre accounts
- Develop content plans, monitor performance, provide insight and analysis, and identify audience-growth opportunities
- Use data, trends and emerging opportunities through a test-and-learn approach to improve content and maximise impact
- Report to the Digital Engagement Manager
Requirements
What you’ll need- Substantial experience managing social media accounts and online communities for public-facing organisations with large audiences
- Experience developing and implementing audience-focused content plans across multiple channels and activities, with evidence of delivering defined objectives
- Experience collaborating with subject matter experts to produce accurate and informative content that makes complex topics accessible and engaging
- Strong multimedia content creation skills, with experience using relevant design and video-editing tools
- Experience using social media publishing, community management and analytics platforms, with the ability to apply insight to optimise content and improve performance
- Outstanding written and verbal communication skills, with strong attention to detail and storytelling ability
- Demonstrable ability to build effective relationships and advise or influence stakeholders across different functions and levels of seniority
- Ability to demonstrate, understand and apply Blue Cross values
- Experience working with online influencers, public figures or corporate partners (desirable)
- Experience supporting social media responses during reputational issues, crises or rapidly developing situations (desirable)
- Understanding of the wider digital marketing landscape (desirable)
Benefits
Comp & perks- Full time equivalent of 38 days holiday rising to 43 with service (including Bank Holidays)
- Programmes for physical and mental wellbeing support
- Free access to GP via MetLife, including 24/7 GP services, private prescriptions and more for you and your family
- Health cash plan
- Unlimited access to an employee assistance programme
- Pension scheme with enhanced employer contribution
- Professional fees paid with Continuing Professional Development and personal development support
- Life assurance
- 20% discount on Pet Plan pet insurance
- Enhanced family friendly policies
- Recognition scheme
- Annual volunteer days
- Charity worker discounts across a variety of retailers
- London Weighting Allowance of £3,954