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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Digital PR strategies, media relations, and SEO alignment, with a strong focus on campaign performance and client relationship management. Proven ability to lead and mentor teams while driving innovative outreach approaches and ensuring high-quality deliverables.
Highest-signal resume keywords
Digital PR ExperiencePeople-Management ExperienceSEO KnowledgeMedia RelationsAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital PR StrategyCampaign ManagementPerformance AnalysisMedia OutreachBrand VisibilityKPI MonitoringPitch Deck DevelopmentClient Relationship ManagementContent CreationStorytelling
Soft Skills
LeadershipCommunicationCollaborationProactive Problem-SolvingTime Management
Tools & Technologies
Digital PR ToolsMedia DatabasesSEO Platforms
Industry Keywords
Digital PRMedia CoverageAI SearchAudience EngagementNew Business DevelopmentPerformance MetricsFast-Paced EnvironmentCurrent Events Awareness
About the role
Key responsibilities & impact- Lead, mentor and develop the growing Digital PR team
- Run regular 1:1s and performance reviews and provide ongoing feedback
- Support hiring and onboarding and create a collaborative team culture
- Shape the Digital PR service, campaign formats and outreach approaches
- Develop brand mentions and visibility in AI search
- Design and deliver Digital PR strategies aligned with client objectives, SEO strategy and agency vision
- Set campaign quality, outreach and reporting standards and build best-practice processes
- Partner with the Head of SEO and SEO teams to align Digital PR and SEO activity
- Act as main point of contact for major clients
- Oversee campaign delivery and lead strategy and performance conversations
- Build long-term client relationships
- Ensure high-quality media lists and secure interviews, exclusives and standout coverage
- Monitor KPIs, analyze performance and adjust strategy
- Support resourcing, profitability and time utilisation
- Contribute to new business pitches, pitch decks and presentations
- Identify opportunities to grow services for existing clients
- Support renewals and outbound new business with senior leadership
- Monitor developments in media, Digital PR and search
- Lead knowledge sharing, training and industry event representation
Requirements
What you’ll need- Strong Digital PR experience, ideally in an agency
- Line managing or leading a team
- Track record of campaigns earning significant media coverage, quality links and audience engagement
- Experience contributing to new business, including pitch ideas, pitch decks or presentations
- People-management experience
- Good industry knowledge of Digital PR, media and search, including AI search and brand visibility
- Strong grasp of SEO and how Digital PR supports it
- Confidence with Digital PR tools, platforms and media databases
- Excellent communication and presentation skills
- Proven track record in media relations and outreach
- Strong analytical skills and experience measuring campaign success through qualitative and quantitative metrics
- Ability to juggle priorities in a fast-paced environment and tackle challenges proactively
- Passion for storytelling and interest in current events and digital media trends
- Right to work in the UK
- Currently based in the UK
- Must be able to attend an in-person second-stage interview
Benefits
Comp & perks- Biannual bonus opportunities
- Pension
- 36 days’ holiday a year, inclusive of public holidays, plus your birthday off
- Remote role with flexible working
- Option to work overseas for up to a month each year
- Work.Life membership allowance across the UK
- Socials throughout the year, including summer and winter parties
- 3 charity days a year
- Cycle-to-work and electric vehicle schemes
- Enhanced family leave and paid dependants leave
- Private medical insurance
- Free gym membership
- Employee assistance programme
- Sickness pay beyond the statutory allowance
- Internal training and development opportunities
- Free access to the Blue Array Academy
- Personal development budget
- Regular BA Sessions and knowledge-sharing workshops