Growth Marketing Lead

Bluefish AI

. Build and own Bluefish's demand generation engine and marketing tech stack .

Posted 10/23/2026full-timeNew York City • New York • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation and marketing operations, with a strong focus on HubSpot marketing automation, multi-channel campaign execution, and performance analytics. Proven ability to optimize conversion strategies and manage lead generation initiatives in a B2B high-growth startup environment.

Highest-signal resume keywords

HubSpot Marketing AutomationMulti-Channel Campaign ExecutionAttribution ModelingSEO Best PracticesConversion Rate Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign AnalyticsA/B TestingLead Nurture ProgramsDatabase ManagementPerformance DashboardsEmail MarketingPaid CampaignsAudience SegmentationLifecycle Campaigns

Soft Skills

Clear CommunicationProject ManagementData Interpretation

Tools & Technologies

HubSpotGoogle AdsLinkedInChatGPTPerplexityGoogle AI

Industry Keywords

B2B MarketingGrowth MarketingMarketing OperationsLead GenerationHigh-Growth Startup

About the role

Key responsibilities & impact

Build and own Bluefish's demand generation engine and marketing tech stack
Lead the strategy, execution, and optimization of multi-channel campaigns driving pipeline and revenue
Own end-to-end campaign planning and execution across email, paid, social, web, and events
Build and manage HubSpot marketing automation workflows, lead nurture programs, and lifecycle campaigns
Define, track, and report on MQLs, CPL, pipeline contribution, and ROI
Build attribution models, pipeline forecasts, and performance dashboards to guide budget allocation and channel prioritization
Lead list segmentation, audience building, and database hygiene
Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn, and other platforms
Build and optimize conversion-focused landing pages in collaboration with copy, design, and development
Own SEO and GEO strategy across traditional search and AI-powered platforms such as ChatGPT, Perplexity, and Google AI
Manage the website as a lead-generation tool, including conversion rate optimization, landing-page strategy, A/B testing, and collaboration with design and development
Partner with Sales, Revenue Operations, and Product to align campaigns with pipeline goals and develop the lead lifecycle
Troubleshoot campaign and website issues

Requirements

What you’ll need

8-10+ years of experience in growth, demand generation, marketing operations, or digital marketing in a B2B environment at a high-growth startup
5+ years of hands-on HubSpot experience (required), including marketing automation, workflows, and reporting
Proven ability to measure and report on marketing performance across channels, with experience in attribution, forecasting, and ROI analysis
Strong grasp of campaign analytics, A/B testing, and conversion optimization
Experience implementing and optimizing campaigns across owned and paid channels
Working knowledge of SEO best practices and familiarity with the evolving GEO landscape (AI search visibility)
Experience owning or contributing to website strategy with a conversion and lead gen mindset
Experience with audience segmentation and CRM/database management
Comfortable owning multiple projects simultaneously in a fast-moving environment
Clear communicator who can translate complex data into actionable insights for stakeholders

Benefits

Comp & perks

Unique opportunity to join on the ground floor of a fast-moving startup building at the center of AI
Tackle challenging and abstract problems while disrupting the $300BN legacy mar-tech industry
Join an experienced high-performing team where you will have immediate ownership and impact
Experience a true meritocracy with significant career growth upside as the business scales