Director of Sales

Blueland

. Lead the development and execution of Blueland’s retail business across Grocery, E-commerce, Specialty, and Discount classes of trade .

Posted 10/14/2026full-timeRemote • United StatesLead💰 $188,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in retail business development and execution, with a strong focus on customer account management, P&L ownership, and strategic planning. Proficient in leveraging data analytics and insights to drive revenue and profitability in the CPG industry.

Highest-signal resume keywords

Retail Business DevelopmentCustomer Account ManagementP&L OwnershipSales Experience in CPG IndustryData Analytics and Insights

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ExperienceP&L ManagementRetail Strategy DevelopmentForecastingData AnalysisRetail Business PlanningNegotiation SkillsCustomer Relationship ManagementAI and Automation UtilizationRetail Execution Optimization

Soft Skills

Interpersonal SkillsCommunication SkillsInfluencing SkillsStrategic ThinkingCustomer-Obsessed Mindset

Tools & Technologies

ExcelGoogle SheetsPowerPointGoogle SlidesSlackGoogle SuiteLookerNotion

Industry Keywords

CPG IndustryRetailGroceryE-commerceSpecialty RetailDiscount RetailShopper MarketingTrade MarketingSustainabilityStartup Experience

About the role

Key responsibilities & impact

Lead the development and execution of Blueland’s retail business across Grocery, E-commerce, Specialty, and Discount classes of trade
Own strategy and execution across customer accounts
Own the customer P&L, including shopper marketing and trade
Collaborate with the Retail Sales Planning Manager on forecasting and the Retail Category Manager on analytics and insights
Create and own annual retail customer business plans to achieve revenue and profitability goals while aligning with Blueland’s brand strategy and mission
Collaborate with cross-functional teams on go-to-market strategy and demand-building initiatives
Share data-backed solutions and ideas for retail internally
Build strong relationships with retail customers across buying, marketing, and leadership
Manage broker relationships and drive accountability for results
Report regularly to the VP of Retail on account priorities, goals, strategy, and initiatives
Lead new item and innovation presentations to retailers

Requirements

What you’ll need

Passionate about sustainability and Blueland’s mission
Demonstrated sales experience with distribution channels including conventional grocery, natural/specialty grocery, and discount retailers
5-8 years of sales experience with working knowledge of the CPG industry; startup experience preferred
Excellent interpersonal, communication, negotiation, and influencing skills
Strategic, professional, and energized by challenging work
Customer-obsessed and motivated by fostering genuine retail partnerships
Willingness to think outside the box to deliver optimized retail execution on a start-up budget
Desire and humility to improve, learn, and grow
Advanced proficiency with Excel/Google Sheets and PowerPoint/Google Slides required
Experience with Slack, Google Suite, Looker, and Notion preferred
Eager to leverage AI and automation for customer insights and data-based selling stories
Comfortable and capable of responsibly using AI resources
Willingness to travel 1-2 times per month

Benefits

Comp & perks

Health benefits
Stock options
Generous paid time off
Paid holidays
Paid civic engagement days
Paid parental leave
401k (employee contribution)
Professional development stipends
Remote work reimbursements
Discounts to like-minded companies