Senior Brand Marketing Manager

Blueland

. Shape brand strategy through campaign narratives, content opportunities, and cross-channel storytelling .

Posted 9/29/2026full-timeRemote • New York • United StatesSenior💰 $120,000 - $145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand strategy development, project management, and cross-functional collaboration, with a strong focus on consumer marketing and effective communication. Proficient in utilizing automation and emerging tools to enhance brand initiatives and streamline processes.

Highest-signal resume keywords

Brand Strategy DevelopmentProject ManagementCross-Functional ExecutionConsumer MarketingCommunication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic ThinkingCampaign ManagementPerformance AnalysisContent DevelopmentProcess Improvement

Soft Skills

Strong InitiativeResourcefulnessCuriosityStructured ThinkingStakeholder Management

Tools & Technologies

Automation ToolsEmerging ToolsTemplatesSynthesis Tools

Industry Keywords

Brand InitiativesConsumer InsightsAgency CoordinationInfluencer MarketingCross-Channel Storytelling

About the role

Key responsibilities & impact

Shape brand strategy through campaign narratives, content opportunities, and cross-channel storytelling
Partner with Creative on visual storytelling for campaigns and initiatives
Coordinate with social and CRM channels to align campaign messaging
Serve as day-to-day contact for agency and PR partners, tracking scope, timelines, and deliverables
Own brand initiatives from strategy through execution, including creator campaigns, brand tentpole moments, and collaborations
Evaluate creators, partners, agencies, and opportunities and recommend investment areas
Analyze influencer and creator performance with Growth to identify formats, messaging, and audience insights
Drive complex cross-functional projects by clarifying priorities, owners, timelines, and decisions
Build processes, tools, and templates to improve Brand team effectiveness and scale successful programs
Use automation and emerging tools to streamline execution, synthesize information, and improve work quality

Requirements

What you’ll need

4–6+ years of experience in a role requiring strategic thinking, ownership, and cross-functional execution
Experience in brand or consumer marketing, strategy, management consulting, partnerships, or adjacent fields
Ability to independently own complex projects from ambiguity through high-quality execution
Exceptional strategic and structured thinking
Strong brand and consumer intuition
Genuine interest in brands, culture, creators, and resonant ideas
Excellent project management skills
Ability to manage multiple workstreams, stakeholders, and deadlines
Strong written and verbal communication skills
Ability to develop clear briefs, synthesize information, articulate a point of view, and communicate with internal leaders and external partners
High initiative and resourcefulness
Curiosity about improving work through AI, automation, and emerging tools
Enthusiasm for Blueland’s mission and building a category-defining consumer brand

Benefits

Comp & perks

Health benefits
Stock options
Generous paid time off
Paid holidays
Paid civic engagement days
Paid parental leave
401k (employee contribution)
Professional development stipends
Remote work reimbursements
Discounts to like-minded companies