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RevOps – Revenue Operations
Blueprintt. Build and operate digital funnels by configuring and maintaining landing pages, forms, and thank-you pages .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates advanced proficiency in HubSpot for managing CRM and marketing automation, with a strong focus on building and optimizing multichannel digital funnels. Capable of implementing data governance practices in compliance with LGPD and utilizing tools like Google Tag Manager and GA4 for effective reporting and analytics.
Highest-signal resume keywords
Advanced Proficiency In HubSpotMultichannel Digital Funnel OptimizationData Governance And LGPD ComplianceGoogle Tag Manager And GA4 ConfigurationAPIs, Webhooks, And Connectors Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CRM ManagementMarketing AutomationHTMLCSSJavaScriptData SegmentationLead-Scoring CriteriaA/B TestingReporting And DashboardsArtificial Intelligence Application
Soft Skills
Analytical ThinkingProactivityCollaborationContinuous LearningResults Orientation
Tools & Technologies
HubSpotGoogle Tag ManagerGA4ZapierMakeN8nGoogle SheetsLooker
Certifications & Qualifications
HubSpot CertificationSalesforce CertificationGoogle Analytics Certification
Industry Keywords
B2BExecutive EducationCorporate EventsAccount-Based MarketingData Quality Practices
Tech Stack
Tools & technologiesJavaScriptSQL
About the role
Key responsibilities & impact- Build and operate digital funnels by configuring and maintaining landing pages, forms, and thank-you pages
- Implement and maintain multichannel workflows across email, WhatsApp, and SMS
- Administer HubSpot users, permissions, settings, and properties
- Clean, deduplicate, enrich, and segment the contact database, ensuring governance and compliance with Brazil’s General Data Protection Law (LGPD)
- Develop segmentation strategies and lead-scoring criteria
- Integrate HubSpot with event tools, sales systems, payment gateways, messaging platforms, and paid media using APIs, webhooks, and connectors
- Configure and validate pixels, UTM parameters, tags, and events in Google Tag Manager and GA4
- Monitor email deliverability and investigate operational failures
- Create reports and dashboards for funnel and automation metrics
- Conduct A/B tests on cadences, templates, messages, and triggers
- Collaborate with Marketing, Sales, Customer Success, paid media, and content teams
- Document processes, automations, workflows, and integrations, and troubleshoot technical and operational issues
- Identify opportunities for simplification, automation, and the application of Artificial Intelligence
Requirements
What you’ll need- Bachelor’s degree completed
- Demonstrated experience managing CRM and marketing automation, with advanced proficiency in HubSpot
- Experience building and optimizing multichannel digital funnels, including email, WhatsApp, and SMS
- Familiarity with data governance and data quality practices, including LGPD requirements
- Knowledge of HTML and CSS, with basic JavaScript skills
- Advanced proficiency in configuring HubSpot workflows, properties, advanced segmentation, and lead-scoring criteria
- Knowledge of APIs, webhooks, and connectors such as Zapier, Make, and n8n
- Experience with Google Tag Manager, GA4, pixels, UTMs, and event configuration
- Ability to create reports and dashboards in HubSpot, Google Sheets, and/or Looker
- Ability to identify bottlenecks, conduct A/B tests, and implement improvements
- Certifications in HubSpot, Salesforce, Google Analytics, or similar tools are a plus
- Experience in B2B, executive education, or corporate event environments is a plus
- Experience with Account-Based Marketing (ABM) strategies is a plus
- Knowledge of BI, SQL, or advanced data analytics tools is a plus
- Experience applying Artificial Intelligence to automation, journey personalization, or report generation is a plus
- Intermediate or advanced English proficiency is a plus
- Organization, discipline, autonomy, analytical thinking, proactivity, collaboration, continuous learning, and results orientation
Benefits
Comp & perks- An autonomous work environment with opportunities for professional growth