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Director of Partnerships
BM Digital. Identify, recruit, and establish partnerships with agencies, consultancies, fractional CMOs, technology providers, private equity firms, and other businesses serving high-growth consumer brands .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and scaling strategic partnerships, with a strong focus on developing referral programs and managing partner-sourced pipelines. Possesses excellent relationship-building, negotiation, and communication skills to drive measurable revenue growth.
Highest-signal resume keywords
Strategic PartnershipsBusiness DevelopmentReferral AgreementsExecutive Relationship-BuildingPartnership Playbooks
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Partner Acquisition StrategiesRevenue Targets ManagementCommercial Agreements NegotiationPerformance Dashboards DevelopmentReferral Tracking Systems
Soft Skills
Excellent CommunicationOrganizational DisciplineEntrepreneurial MindsetRelationship-BuildingNegotiation Skills
Tools & Technologies
CRM SystemsAIAutomation
Industry Keywords
E-CommerceDigital MarketingConsultingProfessional ServicesChannel Partnerships
About the role
Key responsibilities & impact- Identify, recruit, and establish partnerships with agencies, consultancies, fractional CMOs, technology providers, private equity firms, and other businesses serving high-growth consumer brands
- Build relationships with founders, CEOs, CMOs, investors, and senior executives who can introduce Advantage HQ to qualified prospective clients
- Develop targeted partner acquisition strategies and mutually beneficial referral and co-selling relationships
- Negotiate commercial agreements, referral arrangements, and strategic collaborations
- Own and grow a portfolio of strategic partners
- Develop partner onboarding, enablement, and engagement programs
- Equip partners with positioning, messaging, case studies, and resources
- Establish recurring partner meetings, executive introductions, and relationship-building initiatives
- Improve underperforming partnerships and referral activity
- Own partner-sourced pipeline and new revenue targets
- Drive qualified introductions to DTC and e-commerce brands
- Collaborate with Sales to qualify, track, follow up, and convert partner referrals
- Monitor referral-to-opportunity and opportunity-to-client conversion rates
- Build partnership processes, playbooks, operating rhythms, segmentation, prioritization, and activation frameworks
- Develop referral tracking, attribution, reporting, compensation processes, and performance dashboards
- Leverage CRM systems, AI, and automation to improve partnership operations
- Identify new opportunities across emerging channels, technologies, and industry ecosystems
- Collaborate with Marketing on events, webinars, content collaborations, and joint go-to-market initiatives
- Represent Advantage HQ at industry conferences, networking events, and executive gatherings
- Bring market intelligence, competitive insights, and new business opportunities to leadership
- Work with executive leadership to shape the long-term partnerships strategy
Requirements
What you’ll need- 7+ years of experience in strategic partnerships, channel partnerships, business development, alliances, or related commercial roles
- Proven track record of building and scaling referral or strategic partnership programs that generate measurable pipeline and revenue
- Experience within digital marketing agencies, professional services, consulting, marketing technology, or the broader e-commerce ecosystem
- Established relationships with agency founders, fractional CMOs, consultants, e-commerce executives, investors, or other relevant industry leaders
- Experience owning partner-sourced pipeline, revenue targets, and commercial KPIs
- Strong understanding of referral agreements, revenue-sharing models, co-selling arrangements, and strategic partnerships
- Excellent executive relationship-building, communication, and negotiation skills
- Experience developing repeatable partnership playbooks, systems, and reporting frameworks
- Strong organizational discipline and ability to manage multiple strategic relationships simultaneously
- Entrepreneurial mindset with a bias toward execution, ownership, and measurable results
- North America required, with a strong preference for candidates based in the United States
Benefits
Comp & perks- Performance bonus
- Equity
- Fully remote work
- Distributed-team infrastructure
- Autonomy to develop the partnerships strategy
- Direct collaboration with executive leadership, Sales, Growth, Marketing, and Client Services teams