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Head of Partnerships
BM Digital. Identify, recruit, and establish partnerships with agencies, consultancies, fractional CMOs, technology providers, private equity firms, and other businesses serving high-growth consumer brands .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and scaling strategic partnerships, with a strong focus on revenue generation and measurable outcomes. Proficient in developing partnership playbooks, managing partner relationships, and leveraging CRM systems to enhance operational efficiency.
Highest-signal resume keywords
Strategic PartnershipsBusiness DevelopmentPartner-Sourced Pipeline ManagementNegotiation SkillsRelationship Building
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Referral AgreementsRevenue-Sharing ModelsCo-Selling ArrangementsPartnership PlaybooksReporting FrameworksPipeline GenerationRevenue ContributionChannel Performance MeasurementPartner Compensation ProcessesMarket Intelligence
Soft Skills
Communication SkillsOrganizational DisciplineEntrepreneurial MindsetExecution BiasRelationship Management
Tools & Technologies
CRM SystemsAIAutomation Tools
Industry Keywords
E-CommerceDigital MarketingConsultingProfessional ServicesMarketing TechnologyHigh-Growth Consumer BrandsFractional CMOsAgenciesPrivate Equity FirmsEmerging Channels
About the role
Key responsibilities & impact- Identify, recruit, and establish partnerships with agencies, consultancies, fractional CMOs, technology providers, private equity firms, and other businesses serving high-growth consumer brands
- Build relationships with founders, CEOs, CMOs, investors, and senior executives who can introduce Advantage HQ to qualified prospective clients
- Develop targeted partner acquisition strategies and mutually beneficial referral and co-selling relationships
- Negotiate commercial agreements, referral arrangements, and strategic collaborations
- Own and grow a portfolio of strategic partners
- Develop partner onboarding, enablement, and engagement programs
- Equip partners with positioning, messaging, case studies, and resources
- Establish recurring partner meetings, executive introductions, and relationship-building initiatives
- Own partner-sourced pipeline and new revenue targets
- Drive qualified introductions to DTC and e-commerce brands
- Collaborate with Sales to qualify, track, follow up, and convert partner referrals
- Monitor referral-to-opportunity and opportunity-to-client conversion rates
- Build partnership processes, playbooks, operating rhythms, segmentation, prioritization, and activation frameworks
- Develop referral tracking, attribution, reporting, and partner compensation processes
- Create dashboards measuring partner activity, pipeline generation, revenue contribution, and channel performance
- Leverage CRM systems, AI, and automation to improve partnership operations
- Identify new partnership opportunities across emerging channels, technologies, and industry ecosystems
- Collaborate with Marketing on events, webinars, content collaborations, and joint go-to-market initiatives
- Represent Advantage HQ at industry conferences, networking events, and executive gatherings
- Bring market intelligence, competitive insights, and new business opportunities to leadership
- Work directly with executive leadership to shape the long-term partnerships strategy
Requirements
What you’ll need- 7+ years of experience in strategic partnerships, channel partnerships, business development, alliances, or related commercial roles
- Proven track record of building and scaling referral or strategic partnership programs that generate measurable pipeline and revenue
- Experience within digital marketing agencies, professional services, consulting, marketing technology, or the broader e-commerce ecosystem
- Established relationships with agency founders, fractional CMOs, consultants, e-commerce executives, investors, or other relevant industry leaders
- Experience owning partner-sourced pipeline, revenue targets, and commercial KPIs
- Strong understanding of referral agreements, revenue-sharing models, co-selling arrangements, and strategic partnerships
- Excellent executive relationship-building, communication, and negotiation skills
- Experience developing repeatable partnership playbooks, systems, and reporting frameworks
- Strong organizational discipline and ability to manage multiple strategic relationships simultaneously
- Entrepreneurial mindset with a bias toward execution, ownership, and measurable results
- North America required, with a strong preference for candidates based in the United States
Benefits
Comp & perks- Performance bonus
- Equity
- Fully remote work
- Autonomy to develop the partnerships strategy
- Direct collaboration with executive leadership and experienced Sales, Growth, Marketing, and Client Services teams