Head of TikTok Affiliates

BM Digital

. Develop and execute the overall TikTok affiliate strategy across the portfolio of consumer brands .

Posted 11/12/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing TikTok affiliate strategies, managing creator partnerships, and optimizing performance metrics to drive revenue growth. Proficient in leveraging data and analytics to enhance campaign effectiveness and team performance.

Highest-signal resume keywords

Affiliate MarketingTikTok Shop ManagementCreator AcquisitionPerformance OptimizationTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

E-Commerce GrowthCampaign ManagementPerformance Metrics AnalysisRevenue Target ManagementAffiliate Program Development

Soft Skills

Communication SkillsNegotiation SkillsRelationship ManagementEntrepreneurial MindsetExecution Bias

Tools & Technologies

TikTok Shop AnalyticsAffiliate Tracking PlatformsCRM SystemsReporting ToolsData Automation

Industry Keywords

Influencer MarketingCreator PartnershipsDTC BusinessesConsumer BrandsAffiliate Campaign Management

About the role

Key responsibilities & impact

Develop and execute the overall TikTok affiliate strategy across the portfolio of consumer brands
Establish affiliate growth plans aligned with client revenue targets, audiences, product positioning, and business objectives
Expand TikTok Shop affiliate distribution and increase creator-driven sales
Develop creator acquisition, activation, retention, and performance-management systems
Build and scale a network of high-performing TikTok affiliates and creators
Identify, source, evaluate, recruit, and onboard potential affiliates
Build relationships with creators, affiliate communities, talent agencies, and relevant partners
Oversee planning, setup, launch, and execution of TikTok affiliate campaigns across multiple brands
Develop campaign briefs, promotional strategies, product positioning, and creator activation plans
Monitor and optimize creator, product, content, campaign, conversion, revenue, and profitability performance
Own TikTok affiliate channel revenue targets and commercial performance
Present performance insights, growth opportunities, and strategic recommendations to leadership and clients
Build, lead, and develop a TikTok affiliate team
Establish standard operating procedures, campaign playbooks, workflows, accountability structures, and reporting systems
Build dashboards tracking GMV, affiliate-attributed revenue, orders, conversion rates, commissions, and creator productivity
Leverage data, AI, and automation to improve creator discovery, outreach, campaign management, and performance analysis
Collaborate with Growth, Creative, Media Buying, Client Services, Technology, and Analytics teams

Requirements

What you’ll need

7+ years of experience in affiliate marketing, influencer marketing, e-commerce growth, creator partnerships, or related performance marketing roles
Significant hands-on experience managing and scaling TikTok Shop affiliate programs
Proven track record of driving measurable GMV, affiliate-attributed revenue, and sales growth through TikTok affiliates
Experience recruiting, onboarding, activating, and managing large networks of TikTok creators and affiliates
Strong understanding of TikTok Shop Affiliate Center, open and targeted collaborations, commission structures, product seeding, and affiliate campaign management
Experience developing affiliate acquisition, activation, retention, and performance optimization strategies
Strong understanding of affiliate performance metrics, including GMV, orders, conversion rates, average order value, commission costs, and return on investment
Experience managing affiliate budgets, commercial arrangements, creator incentives, and campaign profitability
Previous experience leading affiliate teams, managing campaign operators, or building an affiliate marketing function
Experience working with multiple consumer brands, DTC businesses, or e-commerce clients
Strong analytical skills and proficiency with TikTok Shop analytics, affiliate tracking platforms, CRM systems, and reporting tools
Excellent communication, negotiation, and relationship management skills
Entrepreneurial mindset with a strong bias toward execution, ownership, and measurable results

Benefits

Comp & perks

Fully remote work arrangement
Autonomy to shape the TikTok affiliate strategy
Access to a large creator network
Access to proprietary intelligence through Meteoric AI
Collaboration with experienced Growth, Creative, Media Buying, Client Services, and Technology teams