Media Buyer

BM Digital

. Develop and lead paid media strategies across Meta, Google, TikTok, Snapchat, and other relevant channels .

Posted 11/9/2026full-timeRemoteMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing paid media strategies across multiple platforms, with a strong focus on e-commerce client growth and performance metrics. Proficient in analyzing customer journeys and optimizing funnels to drive measurable business outcomes.

Highest-signal resume keywords

Paid Media Strategy DevelopmentE-Commerce Client ManagementMeta, Google, TikTok AdvertisingFunnel OptimizationClient-Facing Presentation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingGrowth MarketingAdvertising Budget ManagementCreative TestingConversion Rate AnalysisCustomer Acquisition EconomicsLanding Page OptimizationCampaign Structure DevelopmentAudience TargetingData Analysis

Soft Skills

Analytical SkillsProblem-Solving SkillsCommunication SkillsStrategic ThinkingCollaboration

Tools & Technologies

Meta AdsGoogle AdsTikTok AdsSnapchat AdsAnalytics Tools

Industry Keywords

E-CommerceDirect-To-ConsumerMarketing AgencyCustomer JourneyPerformance Metrics

About the role

Key responsibilities & impact

Develop and lead paid media strategies across Meta, Google, TikTok, Snapchat, and other relevant channels
Determine budget allocation, campaign structures, audiences, creative angles, and investment opportunities
Balance short-term performance with building a scalable acquisition engine
Monitor performance with Media Analysts, identify trends, diagnose problems, and improve efficiency and growth
Analyze the broader customer journey, including landing pages, conversion rates, offers, pricing, checkout, creative, retention, and post-purchase behavior
Develop structured testing roadmaps across audiences, creative, offers, messaging, campaign structures, and other growth levers
Evaluate test results based on business impact and inform future strategy
Partner with Creative Strategists to identify creative opportunities and translate performance data into creative briefs
Serve as a strategic client partner, lead strategic conversations, present insights, and explain recommendations
Identify opportunities across channels, audiences, offers, creative, funnels, and acquisition strategy
Take ownership of growth across a portfolio of e-commerce clients

Requirements

What you’ll need

6+ years of experience in paid media, performance marketing, growth marketing, or a related field
Significant experience managing e-commerce clients is required
Strong hands-on experience with Meta, Google, and TikTok
Additional platform experience such as Snapchat or X is valuable
Experience managing significant advertising budgets
Demonstrated ability to develop and execute paid media strategies that drive measurable business growth
Strong understanding of funnel performance, conversion rates, customer acquisition economics, and e-commerce metrics
Experience with creative testing, offer testing, and landing page or funnel optimization
Experience working closely with Creative, Analytics, Growth, or other cross-functional teams
Strong client-facing and presentation skills
Experience creating and presenting strategic recommendations to senior stakeholders
Strong analytical, problem-solving, and communication skills
Fluent spoken and written English
Direct paid media experience with e-commerce clients
Prior experience working in a marketing agency
Experience handling direct-to-consumer clients

Benefits

Comp & perks

Access to experienced media, creative, growth, and technology teams
Access to proprietary data and tools such as Meteoric AI
Meaningful ownership over clients
Opportunity to test new ideas and identify growth opportunities
Path into media leadership, strategy, or broader growth responsibilities