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Media Buyer
BM Digital. Own and lead paid media strategies across Meta, Google, TikTok, Snapchat, and other relevant channels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing paid media strategies across multiple platforms, with a strong focus on e-commerce metrics and customer acquisition. Proven ability to analyze performance data, optimize campaigns, and present strategic insights to clients and stakeholders.
Highest-signal resume keywords
Paid Media Strategy DevelopmentE-Commerce Client ManagementMeta, Google, And TikTok AdvertisingFunnel Performance AnalysisClient-Facing Presentation Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingGrowth MarketingCampaign Structure OptimizationAudience TargetingCreative TestingConversion Rate OptimizationBudget ManagementData AnalysisFunnel OptimizationAdvertising Metrics
Soft Skills
Analytical SkillsProblem-Solving SkillsCommunication SkillsClient Relationship ManagementCollaboration
Tools & Technologies
Meta AdsGoogle AdsTikTok AdsSnapchat AdsAnalytics Tools
Industry Keywords
E-CommerceCustomer AcquisitionMedia AnalystsCreative StrategistsPerformance Insights
About the role
Key responsibilities & impact- Own and lead paid media strategies across Meta, Google, TikTok, Snapchat, and other relevant channels
- Determine budget allocation, campaign structures, audience targeting, and creative priorities
- Balance short-term performance with long-term scalable acquisition
- Monitor performance with Media Analysts, identify trends, diagnose problems, and improve efficiency and growth
- Analyze the broader customer journey, including landing pages, conversion rates, offers, pricing, checkout, creative, retention, and post-purchase behavior
- Develop and lead testing roadmaps across audiences, creative, offers, messaging, and campaign structures
- Evaluate experiments based on business impact and apply learnings to future strategy
- Partner with Creative Strategists to develop creative briefs and recommendations
- Own client relationships and lead strategic conversations
- Present performance insights and explain recommendations to clients and senior stakeholders
- Identify new channels, audiences, offers, creative opportunities, funnel improvements, and acquisition strategies
Requirements
What you’ll need- 6+ years of experience in paid media, performance marketing, growth marketing, or a related field
- Significant experience managing e-commerce clients is required
- Strong hands-on experience with Meta, Google, and TikTok
- Additional platform experience such as Snapchat or X is valuable
- Experience managing significant advertising budgets
- Demonstrated ability to develop and execute paid media strategies that drive measurable business growth
- Strong understanding of funnel performance, conversion rates, customer acquisition economics, and e-commerce metrics
- Experience with creative testing, offer testing, and landing page or funnel optimization
- Experience working closely with Creative, Analytics, Growth, or other cross-functional teams
- Strong client-facing and presentation skills
- Experience creating and presenting strategic recommendations to senior stakeholders
- Strong analytical, problem-solving, and communication skills
- Fluent spoken and written English
Benefits
Comp & perks- Access to experienced media, creative, growth, and technology teams
- Access to proprietary data and tools such as Meteoric AI
- Meaningful ownership over clients
- Opportunity to test new ideas and identify growth opportunities
- Path into media leadership, strategy, or broader growth responsibilities