Media Buyer – LATAM

BM Digital

. Own and lead paid media strategies across Meta, Google, TikTok, Snapchat, and other relevant channels .

Posted 11/5/2026full-timeRemote • United StatesMid-LevelSenior💰 $30,000 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing paid media strategies across multiple platforms, with a strong focus on e-commerce growth and performance metrics. Capable of analyzing customer journeys and optimizing campaigns to drive measurable business results.

Highest-signal resume keywords

Paid Media Strategy DevelopmentE-Commerce Client ManagementMeta, Google, And TikTok AdvertisingFunnel Performance AnalysisClient-Facing Presentation Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Performance MarketingGrowth MarketingCampaign Structure OptimizationAudience TargetingCreative TestingConversion Rate OptimizationBudget ManagementData AnalysisStrategic RecommendationsCustomer Acquisition Economics

Soft Skills

Analytical SkillsProblem-Solving SkillsCommunication SkillsClient Relationship ManagementPresentation Skills

Tools & Technologies

MetaGoogleTikTokSnapchatX

Industry Keywords

E-Commerce MetricsCustomer Journey AnalysisTesting RoadmapsCross-Functional CollaborationPerformance Presentations

About the role

Key responsibilities & impact

Own and lead paid media strategies across Meta, Google, TikTok, Snapchat, and other relevant channels
Determine budget allocation, campaign structure, audience targeting, creative priorities, and investment opportunities
Monitor account performance with Media Analysts, identify trends, diagnose problems, and improve efficiency and growth
Analyze the broader customer journey, including landing pages, conversion rates, offers, pricing, checkout, creative, retention, and post-purchase behavior
Develop testing roadmaps across audiences, creative, offers, messaging, campaign structures, and other growth levers
Evaluate experiments based on business impact and apply learnings to future strategy
Partner with Creative Strategists to translate performance data into creative briefs and recommendations
Own client relationships and lead strategic conversations and performance presentations
Explain recommendations clearly and challenge client assumptions when supported by data
Identify opportunities across channels, audiences, offers, creative, funnels, and acquisition strategy
Work with cross-functional teams to deliver measurable growth for e-commerce clients

Requirements

What you’ll need

6+ years of experience in paid media, performance marketing, growth marketing, or a related field
Significant experience managing e-commerce clients is required
Strong hands-on experience with Meta, Google, and TikTok
Experience with additional platforms such as Snapchat or X is valuable
Experience managing significant advertising budgets
Demonstrated ability to develop and execute paid media strategies that drive measurable business growth
Strong understanding of funnel performance, conversion rates, customer acquisition economics, and e-commerce metrics
Experience with creative testing, offer testing, and landing page or funnel optimization
Experience working closely with Creative, Analytics, Growth, or other cross-functional teams
Strong client-facing and presentation skills
Experience creating and presenting strategic recommendations to senior stakeholders
Strong analytical, problem-solving, and communication skills
Fluent spoken and written English

Benefits

Comp & perks

Fully remote work
Access to experienced media, creative, growth, and technology teams
Access to proprietary data and tools such as Meteoric AI
Meaningful ownership over clients
Opportunity to test new ideas and identify growth opportunities
Path into media leadership, strategy, or broader growth responsibilities