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Media Buyer – LATAM
BM Digital. Own paid media strategy across Meta, Google, TikTok, Snapchat, and other relevant channels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing paid media strategies across multiple platforms, including Meta, Google, and TikTok, with a strong focus on e-commerce metrics and customer acquisition. Proven ability to analyze performance data, optimize funnels, and present strategic recommendations to senior stakeholders.
Highest-signal resume keywords
Paid Media StrategyE-Commerce Client ManagementFunnel OptimizationCreative TestingClient-Facing Presentation Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingGrowth MarketingBudget ManagementConversion Rate AnalysisCustomer Acquisition EconomicsAdvertising Strategy DevelopmentData AnalysisCampaign Structure DevelopmentTesting Roadmap DevelopmentAudience Targeting
Soft Skills
Analytical SkillsProblem-Solving SkillsCommunication Skills
Tools & Technologies
MetaGoogleTikTokSnapchatX
Industry Keywords
E-Commerce MetricsCustomer Journey AnalysisPerformance ConversationsCreative OpportunitiesStrategic Recommendations
About the role
Key responsibilities & impact- Own paid media strategy across Meta, Google, TikTok, Snapchat, and other relevant channels
- Determine budget allocation, campaign structures, audiences, creative angles, and investment opportunities
- Balance short-term performance with building a scalable acquisition engine
- Work with Media Analysts to monitor performance, identify trends, diagnose problems, and improve efficiency and growth
- Analyze the broader customer journey, including landing pages, conversion rates, offers, pricing, checkout, creative, retention, and post-purchase behavior
- Develop testing roadmaps across audiences, creative, offers, messaging, campaign structures, and other growth levers
- Evaluate tests based on business impact and inform future strategy
- Partner with Creative Strategists to identify creative opportunities and translate performance data into briefs and recommendations
- Serve as a strategic client partner and lead performance conversations
- Present insights, explain recommendations, and challenge client assumptions when supported by data
- Identify opportunities across channels, audiences, offers, creative, funnels, and acquisition strategy
Requirements
What you’ll need- 6+ years of experience in paid media, performance marketing, growth marketing, or a related field
- Significant experience managing e-commerce clients is required
- Strong hands-on experience with Meta, Google, and TikTok
- Additional platform experience such as Snapchat or X is valuable
- Experience managing significant advertising budgets
- Demonstrated ability to develop and execute paid media strategies that drive measurable business growth
- Strong understanding of funnel performance, conversion rates, customer acquisition economics, and e-commerce metrics
- Experience with creative testing, offer testing, and landing page or funnel optimization
- Experience working closely with Creative, Analytics, Growth, or other cross-functional teams
- Strong client-facing and presentation skills
- Experience creating and presenting strategic recommendations to senior stakeholders
- Strong analytical, problem-solving, and communication skills
- Fluent spoken and written English requested in the application
Benefits
Comp & perks- Performance bonus included in total compensation
- Equity included in total compensation
- Fully remote work
- Access to experienced media, creative, growth, and technology teams
- Access to proprietary data and tools such as Meteoric AI
- Meaningful ownership over clients
- Opportunity to test new ideas and identify growth opportunities
- Path into media leadership, strategy, or broader growth responsibilities