Customer Marketing Manager

BMI GROUP - ATELIERS J. MARY - MARFIL

. Lead the end-to-end marketing strategy for the Pitched roof category across Sweden, Finland, and Denmark .

Posted 9/17/2026full-timeMalmö • SwedenMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading marketing strategies and managing cross-functional teams to drive commercial success in the pitched roof category across Nordic markets. Proficient in data-driven marketing, stakeholder management, and brand identity protection while ensuring alignment with corporate sustainability goals.

Highest-signal resume keywords

Marketing Strategy DevelopmentStakeholder ManagementB2B Marketing ExperienceData-Driven Marketing PlansFluency in Swedish, Danish, or Finnish

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MarketingCommunicationsData AnalysisContent DevelopmentBudget ManagementMarket SegmentationProduct RolloutSustainability StrategyDigital MarketingTraditional Marketing

Soft Skills

Exceptional CommunicationStorytelling AbilitiesProactive MindsetCollaborative Team PlayerTransparency Commitment

Tools & Technologies

Modern IT Tools

Certifications & Qualifications

University Degree in Marketing or Communication

Industry Keywords

Pitched Roof CategoryMerchant DistributionNordic Business SettingCross-Functional CollaborationBrand Identity

About the role

Key responsibilities & impact

Lead the end-to-end marketing strategy for the Pitched roof category across Sweden, Finland, and Denmark
Serve as a key marketing business partner to the pitched division
Collaborate with sales managers, technical teams, and Product Leadership Group product managers
Act as the main marketing point of contact for customers
Formulate and implement data-driven marketing plans aligned with commercial goals
Establish target group segmentations and multi-channel strategies
Oversee and allocate the category marketing budget to optimize ROI
Develop and direct integrated content programs across digital and traditional channels
Lead commercial rollouts for new products and solutions
Coordinate cross-functional teams to ensure market adoption
Protect and uphold brand identity in line with global corporate standards
Direct the category sustainability roadmap, including narrative development and content creation
Report to the Head of Marketing & Sustainability Nordic
Work from the Swedish office in Malmö or Danish office in Nørresundby, Aalborg

Requirements

What you’ll need

A university degree in a relevant field, such as Marketing or Communication, is ideal
Several years of proven commercial experience in a marketing or communications role
Extensive stakeholder management experience
Strong B2B background, ideally within merchant distribution
Proficiency with modern IT tools
Comfortable operating in a Nordic or international business setting
Exceptional communication and storytelling abilities
Proactive mindset with a practical, hands-on style
Collaborative team player committed to transparency across Nordic teams
Ability to understand and address core customer needs
Ability to navigate fast-paced, dynamic, and multinational English-speaking environments
Fluency in Swedish, Danish, or Finnish, alongside excellent command of English
Alignment with BMI Group values: Empower, Connect, Evolve, and Inspire
CV must be submitted in English

Benefits

Comp & perks

Great development opportunities and influence over the job and organisation
Informal work environment valuing quality, competences, and cooperation
Varying and challenging work tasks with a great degree of freedom
Competitive salary and benefits package
Continuous learning and development culture
Long-term career development opportunities
Dynamic international environment