Area Director

BNI Global

. Drive revenue growth, Membership growth, retention, and overall business performance within the assigned market .

Posted 10/22/2026full-timeVirginia • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driving revenue growth and membership retention through strategic planning and execution. Proven ability to lead and develop high-performing teams while analyzing market trends and performance metrics to inform business decisions.

Highest-signal resume keywords

Business Growth LeadershipGrowth Strategy DevelopmentTeam Coaching and DevelopmentAnalytical Decision-MakingSales and Marketing Principles

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Revenue Growth StrategiesPerformance ManagementMarket AnalysisKPI EstablishmentBusiness ReportingSuccession PlanningBudget MonitoringOperational Prioritization

Soft Skills

Communication SkillsRelationship BuildingMentorshipPresentation SkillsEntrepreneurial Mindset

Industry Keywords

Membership GrowthRetention StrategiesChapter DevelopmentMember EngagementBusiness Performance

About the role

Key responsibilities & impact

Drive revenue growth, Membership growth, retention, and overall business performance within the assigned market
Develop and execute annual growth strategies for Membership, retention, launches, and revenue
Drive market expansion, penetration, and new Chapter development initiatives
Build and maintain pipelines of prospective Members, Chapter opportunities, and leadership talent
Analyze market trends, Chapter performance metrics, and business reports to identify opportunities and risks
Establish performance expectations, KPIs, and accountability measures for Directors, Ambassadors, and Launch Directors
Coach team members to improve Chapter growth, retention, visitor conversion, leadership development, and Member engagement
Evaluate Chapter health, identify performance gaps, and implement corrective action plans using reporting and analytics
Conduct regular business reviews to assess progress toward area goals
Recruit, develop, and retain high-performing Directors, Ambassadors, and Launch Directors
Lead onboarding, training, professional development, coaching, mentorship, and performance feedback
Create succession plans and leadership pipelines
Ensure Chapters have strategic growth plans supporting Member success and sustainability
Drive Member engagement, participation, retention, visitor attraction, and Member development initiatives
Champion programs and events that strengthen Member experience and increase business opportunities
Address Member concerns and retention risks with support teams
Ensure consistent execution of BNI systems, standards, and best practices
Plan and deliver area trainings, leadership development programs, recognition events, and growth initiatives
Monitor budgets, resources, and operational priorities
Partner with Operations and Member Support teams to ensure a seamless Member experience
Maintain compliance with organizational policies and ethical business practices

Requirements

What you’ll need

Proven leadership experience with responsibility for business growth, sales performance, or operational results
Demonstrated ability to develop and execute growth strategies that achieve measurable business outcomes
Strong understanding of sales, marketing, customer retention, and performance management principles
Experience leading, coaching, and developing high-performing teams
Strong analytical and business decision-making skills with the ability to interpret data and drive action
Excellent communication, presentation, and relationship-building skills
Entrepreneurial mindset with a results-oriented approach to leadership
Approximately 60% travel within the assigned market
Regular computer use, including repetitive hand and wrist motion, and ability to view and analyze information on a screen for extended periods
May occasionally lift or move items up to ten pounds