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Area Director
BNI Global. Drive revenue growth, Membership growth, retention, and overall business performance within the assigned market .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving revenue growth and membership retention through strategic planning and execution. Proven ability to lead and develop high-performing teams while analyzing market trends and performance metrics to inform business decisions.
Highest-signal resume keywords
Leadership ExperienceGrowth Strategy DevelopmentSales Performance ManagementTeam Coaching and DevelopmentAnalytical Decision-Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Business GrowthSales PerformanceMarket AnalysisPerformance MetricsKPI EstablishmentData InterpretationBudget MonitoringOperational PrioritizationSuccession PlanningStrategic Growth Planning
Soft Skills
Communication SkillsRelationship BuildingPresentation SkillsMentorshipResults-Oriented Leadership
Industry Keywords
Membership GrowthRetention StrategiesMarket ExpansionChapter DevelopmentVisitor ConversionMember EngagementLeadership DevelopmentComplianceEthical Business PracticesOperational Results
About the role
Key responsibilities & impact- Drive revenue growth, Membership growth, retention, and overall business performance within the assigned market
- Develop and execute annual growth strategies to achieve Membership, retention, launch, and revenue goals
- Drive market expansion, penetration opportunities, and new Chapter development initiatives
- Build and maintain pipelines of prospective Members, Chapter opportunities, and leadership talent
- Analyze market trends, Chapter performance metrics, and business reports to identify opportunities and risks
- Establish performance expectations, KPIs, and accountability measures for Directors, Ambassadors, and Launch Directors
- Coach team members to improve Chapter growth, retention, visitor conversion, leadership development, and Member engagement
- Evaluate Chapter health, identify performance gaps, and implement corrective action plans using reporting and analytics
- Recruit, develop, and retain high-performing Directors, Ambassadors, and Launch Directors
- Lead onboarding, training, professional development, coaching, mentorship, and performance feedback initiatives
- Create succession plans and leadership pipelines
- Ensure Chapters have strategic growth plans supporting Member success and long-term sustainability
- Drive Member engagement, participation, retention, visitor attraction, and Member development strategies
- Plan and deliver area trainings, leadership development programs, recognition events, and growth initiatives
- Monitor budgets, resources, and operational priorities
- Partner with Operations, Member Support, and Regional Development teams
- Maintain compliance with organizational policies and ethical business practices
Requirements
What you’ll need- Proven leadership experience with responsibility for business growth, sales performance, or operational results
- Demonstrated ability to develop and execute growth strategies that achieve measurable business outcomes
- Strong understanding of sales, marketing, customer retention, and performance management principles
- Experience leading, coaching, and developing high-performing teams
- Strong analytical and business decision-making skills with the ability to interpret data and drive action
- Excellent communication, presentation, and relationship-building skills
- Entrepreneurial mindset with a results-oriented approach to leadership
- Approximately 60% travel within the assigned market
- Ability to use computers regularly, including repetitive hand and wrist motion, and view and analyze information on a screen for extended periods
- May occasionally lift or move items up to ten pounds