Product Marketing Lead

Board Intelligence

. Own how the product portfolio is positioned, launched and sold .

Posted 10/7/2026full-timeLondon • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B SaaS product marketing, with a strong focus on positioning, messaging, and go-to-market strategies. Proven ability to lead teams, drive measurable revenue impact, and create compelling sales enablement materials.

Highest-signal resume keywords

B2B SaaS MarketingProduct Marketing ManagementGo-To-Market StrategySales EnablementCompetitive Intelligence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Launch StrategyAnalytical Metrics SettingCopywritingValue Proposition DevelopmentFeature Adoption Marketing

Soft Skills

LeadershipStrategic PlanningStakeholder CommunicationResilienceAttention to Detail

Tools & Technologies

HubSpotSalesforceConfluenceJiraPendo

Industry Keywords

Enterprise SalesMid-Market SalesAI TechnologyCustomer SuccessProduct Analytics

About the role

Key responsibilities & impact

Own how the product portfolio is positioned, launched and sold
Turn complex AI and governance technology into clear, outcome-led stories for senior buyers
Equip commercial teams to win and drive adoption and growth across Enterprise and Mid-Market customers
Lead a small team comprising a Product Marketing Manager and a Product Marketing contractor
Implement and improve release and launch marketing frameworks
Plan and run launches for products, features, enhancements, software and advisory services
Partner with Product on roadmaps, beta programmes and customer research
Lead go-to-market messaging for products or services integrated through acquisition
Own positioning, messaging and value propositions across the product portfolio
Tailor messaging by ICP, segment, geography, vertical and persona
Write and approve product pages, launch announcements, sales narratives and in-product messages
Build and maintain a messaging house and style guide
Create sales enablement materials including pitch decks, demo narratives, battlecards, objection handling, product sheets and FAQs
Run product training for Sales and Customer Success and maintain enablement materials using Gong Enable
Own competitive intelligence and run win/loss analysis
Source proof points and customer stories
Drive feature adoption, retention and expansion through in-product and lifecycle marketing
Own product content on the website and test tactics such as interactive demos
Line manage, coach and develop the product marketing team
Build the function’s operating rhythm and shared backlog
Set and report on product marketing metrics including adoption, pipeline, bookings, win rate and launch performance
Represent product marketing in growth planning with the Director of Growth and senior Product and Commercial leaders

Requirements

What you’ll need

8+ years in B2B SaaS marketing, including at least 4 years in dedicated product marketing, with a track record of measurable revenue impact
Experience managing or mentoring product marketers, or clear readiness to step into line management
Portfolio of launches across segments, geographies or verticals showing strategy and execution
Experience selling to senior buyers in long, multi-stakeholder Enterprise and Mid-Market sales cycles
Enablement work that measurably improved win rates, deal velocity or sales confidence
Ability to turn complex technology, including AI, into a sharp value proposition a board director understands in one read
Use of competitive intelligence and win/loss data to make decisions
Analytical ability to set metrics, read data and tie work to pipeline, revenue and adoption
Exceptional writing, with clear, precise and persuasive copy
Eye for quality across copy, layout and design
Meticulous attention to accurate claims, product names and typo-free deliverables
Strategic but hands-on working style
Strong operating discipline, planning, prioritisation, deadline management and stakeholder communication
Ability to work with Product, Sales, Customer Success and Marketing
Resilience and adaptability when priorities shift
Confident with HubSpot, Salesforce, Confluence, Jira and a website CMS
Familiarity with product analytics such as Pendo, reporting tools such as Power BI, and AI writing and research tools

Benefits

Comp & perks

Pension scheme
Personal performance bonus
26 days holiday each calendar year
Bupa health & dental cover
Group life assurance
EAP
Cycle to work scheme
Diversity, equity and inclusion
Reasonable adjustments accommodated during the hiring process