Board Intelligence

Product Marketing

• Own how the product portfolio is positioned, launched and sold
• Turn complex AI and governance technology into clear, outcome-led stories for senior buyers
• Equip commercial teams to win and drive adoption and growth across Enterprise and Mid-Market customers
• Lead a small team comprising a Product Marketing Manager and a Product Marketing contractor
• Implement and improve release and launch marketing frameworks
• Plan and run launches for products, features, enhancements, software and advisory services
• Partner with Product on roadmaps, beta programmes and customer research
• Lead go-to-market messaging for products or services integrated through acquisition
• Own positioning, messaging and value propositions across the product portfolio
• Tailor messaging by ICP, segment, geography, vertical and persona
• Write and approve product pages, launch announcements, sales narratives and in-product messages
• Build and maintain a messaging house and style guide
• Create sales enablement materials including pitch decks, demo narratives, battlecards, objection handling, product sheets and FAQs
• Run product training for Sales and Customer Success and maintain enablement materials using Gong Enable
• Own competitive intelligence and run win/loss analysis
• Source proof points and customer stories
• Drive feature adoption, retention and expansion through in-product and lifecycle marketing
• Own product content on the website and test tactics such as interactive demos
• Line manage, coach and develop the product marketing team
• Build the function’s operating rhythm and shared backlog
• Set and report on product marketing metrics including adoption, pipeline, bookings, win rate and launch performance
• Represent product marketing in growth planning with the Director of Growth and senior Product and Commercial leaders

Explore Product Marketing Lead at Board Intelligence. Review requirements and application details.