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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand copywriting with a strong focus on messaging strategy, brand voice development, and cross-functional collaboration. Proven ability to create compelling narratives and maintain brand consistency across various channels.
Highest-signal resume keywords
Brand CopywritingMessaging StrategyBrand Style Guide ManagementVideo Script WritingCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand Voice DevelopmentHigh-Volume Script WritingEditing SkillsNarrative DistillationCampaign Conceptualization
Soft Skills
Attention to DetailSelf-StarterOwnership of ProjectsElevating Other Writers
Industry Keywords
CPGECommerceStartup ExperienceMarketingProduct Storytelling
About the role
Key responsibilities & impact- Refine and reinforce Bobbie's unique brand voice across all channels
- Maintain and evolve the brand style guide, voice guidelines, and messaging sources of truth
- Lead messaging strategy and execution across video, paid, email, platform, packaging, campaigns, and other channels
- Write and refine high-volume video scripts for marketing, product storytelling, and brand campaigns
- Collaborate with marketing, creative, and product teams on messaging alignment
- Keep key stakeholders informed and aligned on messaging priorities and frameworks
- Lead writers and own Bobbie's brand voice from day one
Requirements
What you’ll need- 10+ years of experience in brand copywriting
- Portfolio of compelling brand, product, or social campaigns conceptualized and written end to end, including video scripts
- Ability to distill complex ideas into digestible, memorable narratives
- Experience building and managing a brand style guide
- Experience leading messaging consistency across a company
- Skilled editing abilities and strong attention to detail
- Ability to elevate the work of other writers
- Ability to work cross-functionally with art directors, marketers, and leadership
- Self-starter who takes ownership of projects and anticipates needs
- CPG, eCommerce, and startup experience preferred
Benefits
Comp & perks- Possibility to extend the 4–5 month contract
- Maternity leave coverage role reflecting Bobbie's paid parental leave commitment
- Diverse and inclusive workplace
- Equal opportunity employer
