Bobbie

Product Designer

• Own end-to-end UX/UI design for Bobbie’s subscription and ecommerce experience
• Lead UX/UI for the full subscriber journey, including signup, plan selection, account and subscription management, billing, payment, and feeding-stage transitions
• Apply subscription commerce UX patterns such as dunning, save-flows, flexible cadence, bundling, and upsell/cross-sell
• Design wireframes, prototypes, and user flows, and resolve UX/UI issues across the conversion funnel
• Own Figma file hygiene and design system integrity, including components, tokens, documentation, and naming conventions
• Develop and maintain scalable design systems, style guides, and UI patterns for mobile and web
• Establish UX/UI best practices, WCAG accessibility standards, and design workflows
• Plan and run qualitative and quantitative research, usability testing, subscriber interviews, funnel analysis, and behavioral analysis
• Conduct competitor analysis, gather user feedback, and use A/B testing to improve design, conversion, retention, and satisfaction
• Collaborate with Creative, Platform, Lifecycle, Brand, Product Marketing, Product Managers, Engineers, and UX/UI Designers
• Clearly articulate and justify design decisions, break features into MVPs, and manage UX/UI timelines, dependencies, and blockers
• Direct and mentor external UX/UI contractors and oversee on-brand, user-centered, timely deliverables

Explore UX/UI Design Lead at Bobbie. Review requirements and application details.

UX/UI Design Lead

Community Manager

• Own and scale Bobbie's creator and community function across the Bobbie Besties creator program, IRL community events, community-driven and influencer partnerships, and a national ambassador program
• Translate brand and messaging strategy into creator-led programs that build awareness online and in stores and deliver measurable growth for product launches
• Set strategy, own the budget, and build the team while managing managers and coordinators
• Source and vet creators; manage onboarding, contracting, briefing, content review, usage rights, and performance tracking
• Develop creator concepts, content franchises, calendars, and paid media strategies
• Ensure creator content complies with infant nutrition marketing standards and Bobbie guidelines
• Build IRL community programming and scalable event playbooks
• Develop community-driven partnerships and lead influencer partnerships
• Gather parent and member insights for brand, product, and messaging teams
• Set function vision, strategy, and priorities; coach and develop the team
• Build creator and ambassador CRM systems, briefing templates, approval workflows, and reporting dashboards
• Manage agency, platform, and vendor relationships
• Partner with brand, growth, retail, product marketing, legal, and regulatory teams
• Represent the function to leadership with performance narratives and recommendations
• Cover maternity leave for approximately 8 months and report to the Marketing Director and Chief Brand Officer

Explore Interim Director of Creators – Community at Bobbie. Review requirements and application details.

Interim Director of Creators – Community

Growth Marketing

• Turn consumer, category, and market intelligence into growth opportunities across Bobbie’s Infant Formula and New Ventures portfolio
• Drive consumer learning plans from early discovery through post-launch optimization
• Support qualitative and quantitative research, including concept, product, pricing, messaging, and usage studies
• Monitor consumer, category, retailer, and competitive trends to identify growth opportunities and whitespace
• Build business cases, opportunity sizing, and market assessments for innovation and commercialization decisions
• Translate insights into product strategy, positioning, pricing, and go-to-market recommendations
• Develop commercialization strategies for new ventures with Innovation, Marketing, Sales, and Product Development
• Develop retailer-specific insights, selling stories, and commercialization materials
• Establish launch success criteria and support go-to-market execution
• Maintain the New Ventures measurement framework, KPIs, and dashboards
• Analyze Circana, NIQ, SPINS, retailer, DTC, and competitive data
• Evaluate campaign effectiveness and optimize messaging and brand performance
• Measure launch performance, identify growth opportunities, and recommend course corrections
• Deliver recurring business reviews and executive reporting
• Serve as insights lead and point of contact for cross-functional teams, research agencies, and syndicated data partners
• Influence strategic decisions through data-driven storytelling and executive presentations
• Document progress and decisions to ensure a seamless transition at assignment end
• Champion a consumer-first mindset across the New Ventures organization

Explore Interim Manager, Growth & Insights at Bobbie. Review requirements and application details.

Interim Manager, Growth & Insights

Sales

• Own the Club & Grocery P&L, including gross and net sales, trade spend, and profitability across Costco and Food/Grocery
• Serve as Bobbie’s primary point of contact with buying, merchandising, and replenishment teams
• Lead annual and in-year Joint Business Planning, category reviews, item/assortment strategy, and trade/promotional strategy
• Own forecasting and demand planning, partnering with Demand and Supply Chain teams
• Develop and manage trade spend and promotional plans with accountability for ROI and reporting
• Lead multi-year Club and Grocery channel expansion and growth strategy
• Manage and develop a National Account Manager and build the broader team as the business scales
• Partner with Category Management/Shopper Insights, Supply Chain, Finance, and Brand Management
• Represent Club & Grocery in strategy and planning discussions with the Chief Growth Officer
• Report directly to the Chief Growth Officer

Explore Director of Sales, Club & Grocery at Bobbie. Review requirements and application details.

Director of Sales, Club & Grocery

Manager

• Own the retail demand plan and forecasting process, building forecasts by retailer, item, and week, and tracking accuracy and bias over time
• Partner with Supply Chain to ensure product is in the right place at the right time for retail partners, owning the retail demand input into S&OP
• Translate retailer POS, inventory, and order data into sell-in forecasts, monitoring weeks of supply and flagging out-of-stock or overstock risk
• Partner with Sales on retail performance tracking using SPINS, IRI/Circana, and Nielsen data
• Build forecasts for new distribution, new items, resets, and promotions, and measure post-launch impact
• Partner with FP&A and Sales to deliver the retail portion of the Annual Operating Plan and monthly forecast updates
• Support scenario planning for retail growth initiatives, including new accounts, items, and programs
• Collaborate with product, operations, marketing, finance, and data teams to evaluate effects on retail supply and service levels

Explore Interim Demand Planning Manager – Part-Time at Bobbie. Review requirements and application details.

Interim Demand Planning Manager – Part-Time

Procurement

• Own supplier strategy across dairy and nutritional ingredients, other ingredients and premixes, and packaging
• Lead negotiation of multi-year supply agreements and master supply agreements
• Qualify and onboard new suppliers while weighing lead time, cost, and regulatory risk
• Build a formal supplier qualification process and scorecards
• Establish cost accounting and PPV reporting for raw material and packaging spend
• Own procurement's use of ERP for planning, MRP, PO issuance, and item costing
• Partner with Finance on PO approval thresholds, cash timing, and cost reporting
• Manage and develop the purchasing team
• Shift the team from reactive tactical buying toward proactive category strategy and supplier relationship management
• Partner with Quality, Regulatory, Science, Supply Planning, Plant Operations, Finance, and comanufacturing sites
• Support new product launches end to end from a procurement standpoint

Explore Director of Procurement – Raw Materials Strategy at Bobbie. Review requirements and application details.

Director of Procurement – Raw Materials Strategy

• Own the Mass P&L, including volume, trade spend, and profitability across Walmart and Target
• Run Walmart and Target relationships end-to-end with buying and merchandising teams
• Lead annual and in-year Joint Business Planning, category reviews, and modular/reset strategy
• Manage Walmart Retail Link and OTIF requirements and Target vendor and seasonal planning cadence
• Own forecasting and demand planning in partnership with Supply Chain
• Develop and manage trade spend and promotional plans with accountability for ROI and reporting
• Lead retail media strategy for Walmart Connect and Target Roundel with Shopper Marketing
• Manage the Shopper Marketing Manager and Sales Operations Manager
• Set priorities for shared Shopper Marketing and Sales Operations functions supporting Club & Grocery and Mass
• Partner with Category Management/Shopper Insights, Supply Chain, Finance, and Brand Management
• Shape retail sales strategy with the Chief Growth Officer
• Report directly to the Chief Growth Officer
• Drive revenue and share growth, forecast accuracy, fill-rate performance, trade spend ROI, product launches, shelf transitions, retailer relationship health, team development, retail media efficiency, and cross-functional output

Explore Director of Sales – Mass at Bobbie. Review requirements and application details.

Director of Sales – Mass

Director

• Identify high potential consumer needs and translate them into opportunities for Bobbie to enter new categories and formats
• Build and manage an innovation pipeline grounded in consumer problems, category dynamics, cultural trends, competitive activity, and Bobbie’s long-term strategy
• Develop opportunity spaces and concepts, pressure testing consumer desirability, strategic fit, feasibility, and commercial potential
• Build business cases, financial models, pricing strategies, and success criteria
• Lead consumer research, concept development, prototyping, and validation
• Serve as business lead for new innovations from concept through commercialization and early market validation
• Lead cross-functional teams across R&D, Clinical, Insights, Marketing, Creative, Growth, Commercial, Operations, Finance, Regulatory, and Customer Experience
• Define consumer proposition, positioning, pricing, channel strategy, and business model for each new venture
• Own go-to-market strategy, including audience, channel, launch sequencing, trial strategy, investment requirements, and measurement
• Own post-launch performance reporting and test-and-learn roadmaps
• Translate performance into recommendations on what to iterate, scale, or stop
• Establish criteria for scaling innovations and lead their transition into Bobbie’s core studio
• Create repeatable processes for identifying, building, launching, and learning from innovations
• Build external partnerships with suppliers, manufacturers, experts, and research partners

Explore Director of Innovation, New Ventures at Bobbie. Review requirements and application details.

Director of Innovation, New Ventures

• Refine and reinforce Bobbie's unique brand voice across all channels
• Maintain and evolve the brand style guide, voice guidelines, and messaging sources of truth
• Lead messaging strategy and execution across video, paid, email, platform, packaging, campaigns, and other channels
• Write and refine high-volume video scripts for marketing, product storytelling, and brand campaigns
• Collaborate with marketing, creative, and product teams on messaging alignment
• Keep key stakeholders informed and aligned on messaging priorities and frameworks
• Lead writers and own Bobbie's brand voice from day one

Explore Contract Brand Copy Manager at Bobbie. Review requirements and application details.

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