Digital Product Design Lead

Bobbie

. Lead Bobbie’s in-house UX/UI function and set its design vision, quality bar, standards, workflows, and culture .

Posted 11/9/2026full-timeRemote • United StatesSenior💰 $126,245 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading UX/UI design functions, establishing best practices, and building scalable design systems. Proficient in creating personalized user experiences and conducting research to inform design decisions across digital platforms.

Highest-signal resume keywords

UX/UI Design LeadershipFigma ExpertiseDesign System DevelopmentMobile-First DesignDTC Subscription Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

UX DesignUI DesignWireframingPrototypingUser Flow DesignUsability TestingA/B TestingBehavioral AnalysisConversion OptimizationData-Driven Design

Soft Skills

Clear CommunicationMentoringProblem FramingCollaborationInitiative

Tools & Technologies

FigmaRechargeShopifyKlaviyo

Industry Keywords

DTCSubscriptionEcommerceHealthBaby/ParentingConsumer Packaged Goods

About the role

Key responsibilities & impact

Lead Bobbie’s in-house UX/UI function and set its design vision, quality bar, standards, workflows, and culture
Establish UX/UI best practices, WCAG accessibility standards, and design workflows across the product organization
Direct the UX/UI agency partner and provide priorities, creative feedback, and quality feedback
Mentor designers and contractors and serve as the design partner for leadership
Design wireframes, prototypes, and user flows across the conversion funnel, including homepage, product, cart, and checkout
Shape the subscriber journey across signup, plan management, billing, feeding-stage transitions, save flows, cancellation, and winback
Design personalized experiences across onsite and subscription touchpoints
Own and rebuild Bobbie’s design system, including style guides, UI patterns, components, tokens, documentation, and naming conventions
Maintain design consistency across mobile and web using a mobile-first approach
Plan and conduct qualitative and quantitative research, usability testing, subscriber interviews, funnel analysis, and behavioral analysis
Turn research findings into problem statements and product opportunities
Conduct competitor analysis, gather user feedback, and use A/B testing to improve design and usability
Collaborate with Creative, Platform, Lifecycle, Brand, Product Marketing, Product Managers, and Engineers
Align user experience, visual identity, brand voice, technical feasibility, scope, and design fidelity
Design experiences across email, SMS, and web to reduce churn and increase reactivation
Explain and justify design decisions, define MVPs, set timelines, and manage dependencies and blockers

Requirements

What you’ll need

Portfolio demonstrating customer insight behind design decisions and post-launch learnings
Examples of proactively identified problems and outcomes
Ability to frame problems, weigh tradeoffs against conversion and retention goals, and participate in roadmap conversations
Experience building or leading an in-house UX/UI practice
Experience setting design standards and workflows, directing agencies or contractors, and mentoring designers
Deep UX and UI skills across web and mobile
Expert Figma skills
Experience building scalable design systems
Experience designing personalized or data-driven experiences and using data to shape decisions and measure results
Significant product design experience
DTC subscription, membership, or recurring-revenue product experience ideally
Mobile-first design experience strongly preferred
Clear communication of design decisions to any audience
Passion, initiative, curiosity, and interest in early-stage startup work
Health, baby/parenting, or CPG/ecommerce experience is a bonus
Familiarity with Recharge, Shopify, or Klaviyo is a bonus

Benefits

Comp & perks

Competitive stock options
401k with employer match
Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
US-based remote work model
Flexible Time Off Policy, including Summer Fridays and half days on Fridays Memorial Day through Labor Day
16 paid company holidays, plus an end of year holiday shut down
16 weeks of paid parental leave with the option to take an additional 8 months unpaid
One year subscription to Bobbie
$75 monthly internet stipend
Co-working space reimbursement