Director of Innovation, New Ventures

Bobbie

. Identify high potential consumer needs and translate them into opportunities for Bobbie to enter new categories and formats .

Posted 11/2/2026full-timeRemote • United StatesLead💰 $188,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and innovation within the CPG sector, with a strong focus on consumer insights, financial modeling, and cross-functional leadership. Proven ability to drive new product development from concept to commercialization while navigating regulatory considerations in food and nutrition.

Highest-signal resume keywords

Product Marketing ExperienceCross-Functional Team LeadershipStage Gate Innovation ProcessFinancial Modeling and ROI AnalysisRegulatory Knowledge in Food/Nutrition

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Innovation Pipeline ManagementConsumer ResearchConcept DevelopmentBusiness Case DevelopmentProduct Positioning FrameworksCompetitive AnalysisCategory Management ToolsProduct Roadmap ExecutionGo-To-Market StrategyPerformance Reporting

Soft Skills

Strategic ThinkingCollaborationCommunicationProblem SolvingLeadership

Tools & Technologies

Data Visualization ToolsPresentation ToolsIRI/CircanaNielsenSPINS

Industry Keywords

Consumer Packaged GoodsFood IndustryNutritionInfant HealthToddler HealthMaternal HealthCo-Manufacturing RelationshipsSupply Chain ConstraintsFDA LabelingClaims Compliance

About the role

Key responsibilities & impact

Identify high potential consumer needs and translate them into opportunities for Bobbie to enter new categories and formats
Build and manage an innovation pipeline grounded in consumer problems, category dynamics, cultural trends, competitive activity, and Bobbie’s long-term strategy
Develop opportunity spaces and concepts, pressure testing consumer desirability, strategic fit, feasibility, and commercial potential
Build business cases, financial models, pricing strategies, and success criteria
Lead consumer research, concept development, prototyping, and validation
Serve as business lead for new innovations from concept through commercialization and early market validation
Lead cross-functional teams across R&D, Clinical, Insights, Marketing, Creative, Growth, Commercial, Operations, Finance, Regulatory, and Customer Experience
Define consumer proposition, positioning, pricing, channel strategy, and business model for each new venture
Own go-to-market strategy, including audience, channel, launch sequencing, trial strategy, investment requirements, and measurement
Own post-launch performance reporting and test-and-learn roadmaps
Translate performance into recommendations on what to iterate, scale, or stop
Establish criteria for scaling innovations and lead their transition into Bobbie’s core studio
Create repeatable processes for identifying, building, launching, and learning from innovations
Build external partnerships with suppliers, manufacturers, experts, and research partners

Requirements

What you’ll need

8-10 years of experience in product marketing, innovation, or brand management within CPG, ideally in food or nutrition; experience in infant, toddler or maternal health is a plus.
3+ years leading or managing cross-functional teams and direct reports
Proven track record of bringing new products from concept through commercialization via a Stage Gate or similar innovation process
Experience building and executing product roadmaps that balance innovation with portfolio optimization/renovation
Experience with product positioning frameworks, competitive analysis, and category management tools (e.g., IRI/Circana, Nielsen, SPINS)
Ability to build and present compelling ROI analyses and financial models to leadership
Working knowledge of regulatory considerations in food/infant nutrition (FDA labeling, claims compliance) is a strong plus
Comfortable with data visualization and presentation tools for executive-level storytelling
Familiarity with co-manufacturing relationships and how product innovation intersects with operations and supply chain constraints

Benefits

Comp & perks

Competitive stock options
401k with employer match
Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
US-based remote work model
Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
16 paid company holidays, plus an end of year holiday shut down
16 weeks of paid parental leave with the option to take an additional 8 months unpaid
One year subscription to Bobbie
$75 monthly internet stipend
Co-working space reimbursement