Interim Director of Creators – Community

Bobbie

. Own and scale Bobbie's creator and community function across the Bobbie Besties creator program, IRL community events, community-driven and influencer partnerships, and a national ambassador program .

Posted 11/2/2026full-timeRemote • United StatesLead💰 $170,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in scaling creator and community functions, managing influencer partnerships, and executing community-driven programs. Proficient in data-driven strategies that connect community engagement to measurable growth in the infant nutrition sector.

Highest-signal resume keywords

Creator Program ManagementInfluencer PartnershipsTeam LeadershipPaid Social Media FluencyProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Community MarketingEvent ProductionContent StrategyPerformance TrackingBudget ManagementData AnalysisBrand MessagingCRM Systems DevelopmentContract ManagementMetrics Analysis

Soft Skills

Excellent CommunicationStrong JudgmentCoaching and DevelopmentCollaborationProject Management Skills

Tools & Technologies

Reporting DashboardsBriefing TemplatesApproval WorkflowsAgency ManagementVendor Management

Industry Keywords

Infant Nutrition Marketing StandardsCommunity-Driven PartnershipsHealthcare Provider MarketingAmbassador Program ScalingParenting Community Network

About the role

Key responsibilities & impact

Own and scale Bobbie's creator and community function across the Bobbie Besties creator program, IRL community events, community-driven and influencer partnerships, and a national ambassador program
Translate brand and messaging strategy into creator-led programs that build awareness online and in stores and deliver measurable growth for product launches
Set strategy, own the budget, and build the team while managing managers and coordinators
Source and vet creators; manage onboarding, contracting, briefing, content review, usage rights, and performance tracking
Develop creator concepts, content franchises, calendars, and paid media strategies
Ensure creator content complies with infant nutrition marketing standards and Bobbie guidelines
Build IRL community programming and scalable event playbooks
Develop community-driven partnerships and lead influencer partnerships
Gather parent and member insights for brand, product, and messaging teams
Set function vision, strategy, and priorities; coach and develop the team
Build creator and ambassador CRM systems, briefing templates, approval workflows, and reporting dashboards
Manage agency, platform, and vendor relationships
Partner with brand, growth, retail, product marketing, legal, and regulatory teams
Represent the function to leadership with performance narratives and recommendations
Cover maternity leave for approximately 8 months and report to the Marketing Director and Chief Brand Officer

Requirements

What you’ll need

8+ years in creator, influencer, community, or social marketing
At least 3 years leading and managing a team
Track record of building and scaling a creator or influencer program
Experience hiring, coaching, and growing managers and coordinators
Fluency in paid social and creator media
Experience producing IRL events or activations from concept through on-the-ground execution
Data-driven and outcomes-oriented, fluent in metrics connecting community and creator work to growth and retail
Excellent brand instincts and judgment on messaging, voice, and resonance with parents
Strong project management and operating skills
Excellent written and verbal communication
Experience in a regulated category, background marketing to parents or healthcare providers, ambassador/community program scaling, in-house and agency experience, infant formula category familiarity, or existing creator/talent/medical and parenting community network are nice to have

Benefits

Comp & perks

Equal opportunity employer
Diverse and inclusive company culture
Bobbie Personnel Privacy Policy and Notice at Collection