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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in consumer insights, innovation, and commercialization strategies, with a strong focus on data-driven decision-making and cross-functional collaboration. Proficient in developing KPIs, dashboards, and measurement frameworks to optimize product performance and market strategies.
Highest-signal resume keywords
Consumer InsightsCommercialization StrategyMarket AssessmentData AnalysisExecutive Reporting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Qualitative ResearchQuantitative ResearchBusiness Case DevelopmentPricing ArchitectureKPI DevelopmentDashboard CreationCampaign Effectiveness EvaluationMarket IntelligenceOpportunity SizingProduct Testing
Soft Skills
CollaborationData-Driven StorytellingDocumentationInfluencingConsumer-First Mindset
Tools & Technologies
CircanaNIQSPINSDTC MetricsDashboards
Industry Keywords
Infant FormulaNew VenturesGo-To-Market StrategyRetailer Launch StrategiesBrand Performance
About the role
Key responsibilities & impact- Turn consumer, category, and market intelligence into growth opportunities across Bobbie’s Infant Formula and New Ventures portfolio
- Drive consumer learning plans from early discovery through post-launch optimization
- Support qualitative and quantitative research, including concept, product, pricing, messaging, and usage studies
- Monitor consumer, category, retailer, and competitive trends to identify growth opportunities and whitespace
- Build business cases, opportunity sizing, and market assessments for innovation and commercialization decisions
- Translate insights into product strategy, positioning, pricing, and go-to-market recommendations
- Develop commercialization strategies for new ventures with Innovation, Marketing, Sales, and Product Development
- Develop retailer-specific insights, selling stories, and commercialization materials
- Establish launch success criteria and support go-to-market execution
- Maintain the New Ventures measurement framework, KPIs, and dashboards
- Analyze Circana, NIQ, SPINS, retailer, DTC, and competitive data
- Evaluate campaign effectiveness and optimize messaging and brand performance
- Measure launch performance, identify growth opportunities, and recommend course corrections
- Deliver recurring business reviews and executive reporting
- Serve as insights lead and point of contact for cross-functional teams, research agencies, and syndicated data partners
- Influence strategic decisions through data-driven storytelling and executive presentations
- Document progress and decisions to ensure a seamless transition at assignment end
- Champion a consumer-first mindset across the New Ventures organization
Requirements
What you’ll need- Experience turning consumer, category, and market intelligence into growth opportunities
- Experience with consumer insights, innovation, commercialization, and go-to-market strategy
- Experience supporting qualitative and quantitative research, including concept testing, product testing, pricing, messaging, and usage studies
- Experience building business cases, opportunity sizing, and market assessments
- Experience with pricing architecture, pack strategy, assortment recommendations, and retailer launch strategies
- Experience developing KPIs, dashboards, and measurement frameworks
- Experience analyzing syndicated data such as Circana, NIQ, and SPINS
- Experience analyzing retailer performance, DTC metrics, and competitive trends
- Experience evaluating campaign effectiveness and brand performance
- Experience delivering executive reporting and presentations
- Ability to collaborate with Innovation, Marketing, Sales, Product Development, Finance, and external research partners
- Ability to document progress, key decisions, and open items for transition
- Alignment with Bobbie’s core values
Benefits
Comp & perks- Full-time, 40 hours/week, temporary employee position for a 6-month term
- Remote work arrangement