Product Manager – Growth

Bobbie

. Own growth initiatives across acquisition, education, consideration, purchase, and subscription .

Posted 11/9/2026full-timeRemote • United StatesMid-LevelSenior💰 $126,245 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in product management and digital product growth, with a strong focus on ecommerce funnels, experimentation, and data-driven decision-making. Capable of leading cross-functional initiatives to enhance customer journeys and drive measurable business outcomes.

Highest-signal resume keywords

Product Management ExperienceEcommerce Funnel OptimizationExperiment Design and AnalysisData Analysis and Performance MeasurementCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth StrategyExperimentationHypothesis DevelopmentImpact MeasurementConversion Rate OptimizationAverage Order Value AnalysisCheckout PerformanceSubscription PerformanceCustomer Journey MappingFunnel Improvement

Soft Skills

Analytical InstinctsCustomer JudgmentCuriosityPartnership SkillsComfort with Ambiguity

Tools & Technologies

Google AnalyticsFullStoryFigmaAsanaShopifyRecharge

Industry Keywords

DTCSubscription CommercePersonalizationAIEmerging TechnologyCustomer BehaviorCPGRegulated Categories

About the role

Key responsibilities & impact

Own growth initiatives across acquisition, education, consideration, purchase, and subscription
Lead projects that improve the customer journey and drive measurable growth
Run experiments from hypothesis through execution, including opportunity identification, collaboration with Data, Design, and Engineering, launch, analysis, and applying learnings
Use data, research, session recordings, and customer feedback to identify friction and prioritize funnel improvements
Monitor shifts in DTC, subscription commerce, AI, personalization, and digital discovery and translate them into opportunities
Identify how current experiences and capabilities can help Bobbie’s DTC and subscription business scale
Partner cross-functionally with Growth, Platform, Engineering, Design, Brand, Creative, Lifecycle, Customer Care, Operations, Regulatory, and Data
Communicate performance, experiment results, customer insights, recommendations, and next steps
Improve site conversion rate, funnel progression, checkout completion, average order value, subscription conversion, churn, experiment velocity, learning, and incremental impact

Requirements

What you’ll need

Extensive experience in product management, digital product, ecommerce, or similarly hands-on roles, with a track record of shipping experiences that drove meaningful customer and business outcomes
Deep growth and experimentation experience, including ecommerce funnels, hypothesis development, experiment design, impact measurement, and applying learnings
Strong analytical instincts and comfort analyzing CVR, AOV, funnel progression, checkout, and subscription performance
Experience using tools like Google Analytics, FullStory, or similar
Strong product and customer judgment
Technical and design fluency; ability to work closely with Engineering and Design and participate in solution design
Familiarity with Figma and Asana is a plus
Curiosity about AI, emerging technology, personalization, subscription commerce, SEO/AEO, and changing customer behaviors
Exceptional cross-functional partnership skills
Comfort operating with speed and ambiguity
Bonus: experience in CPG, subscription commerce, regulated categories, Shopify, or Recharge

Benefits

Comp & perks

Competitive stock options
401k with employer match
Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
US-based remote work model
Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
16 paid company holidays, plus an end of year holiday shut down
16 weeks of paid parental leave with the option to take an additional 8 months unpaid
One year subscription to Bobbie
$75 monthly internet stipend
Co-working space reimbursement