UX/UI Design Lead

Bobbie

. Own end-to-end UX/UI design for Bobbie’s subscription and ecommerce experience .

Posted 11/2/2026full-timeRemote • United StatesSenior💰 $126,245 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive UX/UI design expertise with a focus on subscription commerce, including the ability to create scalable design systems and apply best practices in accessibility. Proven ability to lead cross-functional collaboration and mentor design teams while effectively managing multiple projects in a fast-paced environment.

Highest-signal resume keywords

UX/UI Design ExperienceFigma ExpertiseSubscription-Specific Flows DesignAccessibility Standards (WCAG)Cross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

WireframingPrototypingUser FlowsA/B TestingUsability TestingInteraction DesignVisual/UI DesignInformation ArchitectureTypographyColor Theory

Soft Skills

Excellent CommunicationStorytelling SkillsTime ManagementMentoringProactive Attitude

Tools & Technologies

FigmaRechargeStripe BillingKlaviyoHTMLJavaScriptCSS

Industry Keywords

EcommerceCustomer JourneysSubscription CommerceDTC SubscriptionLifecycle-Driven Engagement

About the role

Key responsibilities & impact

Own end-to-end UX/UI design for Bobbie’s subscription and ecommerce experience
Lead UX/UI for the full subscriber journey, including signup, plan selection, account and subscription management, billing, payment, and feeding-stage transitions
Apply subscription commerce UX patterns such as dunning, save-flows, flexible cadence, bundling, and upsell/cross-sell
Design wireframes, prototypes, and user flows, and resolve UX/UI issues across the conversion funnel
Own Figma file hygiene and design system integrity, including components, tokens, documentation, and naming conventions
Develop and maintain scalable design systems, style guides, and UI patterns for mobile and web
Establish UX/UI best practices, WCAG accessibility standards, and design workflows
Plan and run qualitative and quantitative research, usability testing, subscriber interviews, funnel analysis, and behavioral analysis
Conduct competitor analysis, gather user feedback, and use A/B testing to improve design, conversion, retention, and satisfaction
Collaborate with Creative, Platform, Lifecycle, Brand, Product Marketing, Product Managers, Engineers, and UX/UI Designers
Clearly articulate and justify design decisions, break features into MVPs, and manage UX/UI timelines, dependencies, and blockers
Direct and mentor external UX/UI contractors and oversee on-brand, user-centered, timely deliverables

Requirements

What you’ll need

Extensive UX/UI design experience, including significant time designing for subscription, membership, or recurring-revenue products (DTC subscription commerce strongly preferred)
A portfolio demonstrating end-to-end ownership: research, IA/interaction design, visual/UI design, and post-launch iteration
Proven experience designing subscription-specific flows — plan management, billing, retention/save-flows, churn reduction, and lifecycle-driven engagement
Strong cross-functional collaboration experience, ideally partnering directly with Creative/Brand, Platform/Engineering, and Lifecycle/CRM teams
Expert-level Figma skills and a track record of building and maintaining clean, scalable design systems
Experience managing or mentoring other designers or external contractors, including giving direction and quality feedback
Strong understanding of accessibility standards (WCAG) and inclusive design practice
Excellent communication and storytelling skills — able to present and defend design decisions to leadership and cross-functional partners
Nuanced understanding of ecommerce, customer journeys, and industry trends and best practices
Strong typography, layout, and color theory skills
Effective time management across multiple projects and deadlines while maintaining high-quality brand standards; thrives in a fast-paced startup environment where workflows change and move rapidly
Bonus points: experience in health, wellness, baby/parenting, or CPG/e-commerce categories; familiarity with subscription/billing platforms (e.g., Recharge, Stripe Billing); experience with lifecycle/CRM tooling (e.g., Klaviyo); front-end fluency (HTML, JavaScript, CSS)
Passionate, proactive, curious, and excited about working at an early-stage startup

Benefits

Comp & perks

Competitive stock options
401k with employer match
Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
US-based remote work model
Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
16 paid company holidays, plus an end of year holiday shut down
16 weeks of paid parental leave with the option to take an additional 8 months unpaid
One year subscription to Bobbie
$75 monthly internet stipend
Co-working space reimbursement