SEO/AEO Manager

Body Art Alliance

. Develop and execute the SEO and AEO roadmap across all BAA brand ecommerce sites, prioritizing opportunities by revenue impact and industry relevance .

Posted 11/7/2026full-timeRemote • Maryland • United StatesMid-LevelSenior💰 $105,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in SEO and AEO strategies for ecommerce, with a strong focus on technical SEO, site health management, and content optimization. Proven ability to analyze performance metrics and collaborate with cross-functional teams to enhance organic visibility and revenue.

Highest-signal resume keywords

5+ Years SEO ExperienceEcommerce SEO ManagementTechnical SEO ExpertiseProficient in SEO ToolsStrong Project Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOAEOGEOTechnical SEOOn-Page SEOOff-Page SEOKeyword ResearchContent OptimizationAnalyticsReporting

Soft Skills

Analytical MindsetProject ManagementCommunicationCollaborationFeedback Provision

Tools & Technologies

Google Search ConsoleGA4SemrushAhrefsScreaming Frog

Industry Keywords

EcommerceConsumer ProductsBeautyProfessional SupplySite Migrations

About the role

Key responsibilities & impact

Develop and execute the SEO and AEO roadmap across all BAA brand ecommerce sites, prioritizing opportunities by revenue impact and industry relevance
Conduct keyword and topic research covering professional and consumer search intent
Own site health across BAA ecommerce sites, including crawlability, indexing, site speed, Core Web Vitals and structured data (schema)
Partner with ecommerce and development teams on site migrations, redesigns and new site launches to protect and grow organic traffic
Manage duplicate content, canonical tags and internal linking across sites selling similar products
Optimize product, collection and category pages across the portfolio of websites
Brief and partner with content and creative teams on guides, how-to and educational content
Structure content, FAQs and product data for visibility in AI-generated answers and search features
Monitor brand visibility and share of voice in AI answer engines
Set KPI targets with leadership and measure organic traffic, rankings, AI visibility and organic revenue using dashboards and reports
Partner with Paid Media, Marketplace and CRM/Loyalty teams to share keyword, audience and content insights
Perform other related duties as assigned

Requirements

What you’ll need

5+ years of SEO experience, including 3+ years in ecommerce
Hands-on experience managing SEO across multiple sites or brands
Strong knowledge of and demonstrated success in executing AEO & GEO best practices
Experience supporting site migrations or new site launches
Expert knowledge of technical, on-page and off-page SEO for ecommerce sites (e.g., Shopify)
Working knowledge of AEO/GEO practices, structured data and how AI answer engines source content
Proficient in SEO tools such as Google Search Console, GA4, Semrush or Ahrefs and Screaming Frog
Strong content and copy instincts, with the ability to brief writers and creative teams and provide constructive feedback
Analytical mindset with strong reporting skills; proficient in Excel and dashboard tools
Strong project management skills, with the ability to manage multiple sites and stakeholders
Bachelor’s degree in Marketing, Communications, Business or a related discipline preferred
Experience in consumer products, beauty or professional supply preferred
Prolonged periods of sitting at a desk and working on a computer
Must be able to lift up to 15 pounds if needed
Ability to travel up to 10%

Benefits

Comp & perks

Medical, dental, vision and supplemental insurance offerings
401K match
Paid time off in addition to paid holidays
Wellness Program
Incentive Programs
Employee Referral Program
Tuition Reimbursement
Paid Parental Leave