Senior Product Manager II – Growth, Traffic

BOLD

. Grow traffic across BOLD’s brands.

Posted 10/30/2026full-timeRemote • United StatesSenior💰 $150,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in user acquisition strategies, traffic growth, and revenue generation through data-driven decision-making and cross-functional collaboration. Proficient in martech integrations, web analytics, and experiment design to optimize marketing performance and achieve business objectives.

Highest-signal resume keywords

Product ManagementUser AcquisitionMartech IntegrationsWeb AnalyticsExperiment Design

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Traffic GrowthRevenue GrowthUser Behavior ModelingPredictive LTV ModelsProgrammatic SEOCPC BiddingAttributionConversion Rate OptimizationGrowth KPIsData Analysis

Soft Skills

Conflict ResolutionCoachingCollaborationTrust BuildingCommunication

Tools & Technologies

Google BiddingAPI IntegrationsFraud Detection ToolsCustomer Insight ToolsAnalytics Platforms

Industry Keywords

SEOPaid Media AttributionProgrammatic Landing PagesUser JourneysGrowth Technology Roadmap

About the role

Key responsibilities & impact

Grow traffic across BOLD’s brands.
Work with Marketing, Paid Acquisition, SEO, and Engineering to build and scale user acquisition across BOLD’s sites.
Lead growth projects across several teams and establish how experiments are run.
Turn high-intent visitors into active users.
Partner with marketing leadership to translate business goals into roadmaps and clear requirements.
Use traffic data and customer insight to identify growth opportunities and align executives and marketing leaders.
Run job distribution, including the real-time CPC bidding engine, API partner integrations and attribution, bot detection, and fraud quarantine.
Own Joblist, including Google bidding and ROAS targets, as a marketplace traffic source.
Work with Engineering on the long-term growth technology roadmap and scale acquisition platforms.
Coach PMs and partners on growth and onboarding bottlenecks, ambiguity, and product decisions.
Run experiments across customer-facing surfaces and use research and data to prioritize testing.
Define and track growth KPIs including traffic growth, conversion, CAC:LTV, and retention.

Requirements

What you’ll need

8+ years in product management, with a track record of growing traffic, revenue, and user acquisition at a senior or principal level.
Experience working directly with marketing executives and sharing ownership of acquisition goals and budgets.
Deep knowledge of martech integrations, SEO, paid media attribution, programmatic landing pages, and personalized user journeys.
Strong skills in web analytics, user behavior modeling, and experiment design, and the judgment to use them when deciding where to invest.
Experience earning trust across teams, resolving conflicts between them, and coaching mid-level PMs.
A bachelor’s or master’s degree in business, computer science, marketing, or a quantitative field, or equivalent experience.
Hands-on experience with custom media attribution, predictive LTV models, or programmatic SEO.
Experience owning growth across multiple brands or regions.
Must be a full-time resident of one of the listed U.S. states or territories.

Benefits

Comp & perks

Competitive salary
Bi-annual bonus
401(k) plan with match
Equity in company
Flexible spending accounts (health, dependent care)
Internet and home office reimbursement
Medical, dental, and vision (optional plans for your family)
Life & long-term disability insurance (optional)
Mental health support and resources
Wellness reimbursement (gym, health apps, etc.)
Pet Insurance (optional)
Flexible PTO
Sick time policy
Observed holidays
Bonus and medical, dental, vision, life, short and long-term disability insurance, 401(k), paid time off, sick leave, and paid holidays, subject to applicable plan terms